Microsoft, Google To Build New Windows Phone YouTube App Together
Microsoft and Google appear to have buried the hatchet over the YouTube app that’s been available for Windows Phones, and say they’re “working together” to get a new app out “in the coming weeks.” The two companies issued a statement today, two days after the deadline that Google had given Microsoft to remove the previous [...]
May 24, 2013 at 4:44 pm ET by Matt McGee | Comment (1) | Read Story
Missing Facebook Page Insights? Users Reporting Only Seeing Data Up To May 15
Facebook Page owners are reporting that they cannot view Insights data beyond May 15. When the first reports started appearing in a Facebook Community Forum thread, many users commented that their data was only viewable up to May 13. Since the initial complaints posted this past Tuesday, some users are now seeing Insights data up [...]
May 24, 2013 at 4:01 pm ET by Amy Gesenhues | Comment | Read Story
iAd Becomes First Mobile Ad Network To Earn Media Ratings Council Accreditation
The Media Ratings Council gave iAd, Apple’s mobile ad platform for iPhone and iPad, full accreditation earlier this month. The accreditation marks a first for a major mobile ad platform. The display ad industry has been beset by pressure from media buyers and advertisers to serve ads that are actually viewable by users. Some 31percent of display ads are [...]
May 24, 2013 at 11:59 am ET by Ginny Marvin | Comment | Read Story
MARKETING NEWS BRIEFS
- Advertise To Facebook Users By Recency With Time Range Targeting
- Marketing Day: May 24, 2013
- Bill Gross, Founder Of Pioneering PPC Search Engine GoTo, Launches UberAds Mobile Ad Solution
- Instagram Restores Blocked Accounts After "Temporary Glitch"
- Local Search On Google Glass: Part 4 Of The Google Glass Diary Series
See More News Briefs
FEATURES & ANALYSIS
- Enterprise Social Media Management Software: A Marketer’s Guide
- Facebook Dominates Teen Social Networking But Enthusiasm Waning Over Drama, Stress & Oversharing
- Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up
- Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads
- After The IPO: Facebook Survives Its “Year Of Living Dangerously”
See More Features & Analysis
Defining Success On Pinterest
Social Media Marketing Column - Bob Gilbreath
Social media has, since its introduction, created a conundrum for marketers: how do we measure success? It’s all well and good to gain followers and likes, but what does that really mean in terms of bottom-line impact? Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as [...]
2 Ways To Use Competitive Intelligence On Email Subscriber Lists
Analytics & Marketing Column - Tom Sather
If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. However, most marketers can, and do, measure the monthly rate of growth using their own numbers as [...]
The 5 Most Common Pitfalls In Mobile App Marketing
Mobile Marketing Column - Kim Cohen
Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat. At the same time, mobile applications are becoming increasingly popular and have already been proven to increase revenues for companies that have taken the plunge into the [...]
Doing Direct Response On Facebook: Using Facebook Pixels
Social Media Marketing Column - Emily Wilson
All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making money, of course. But when you run ads on Facebook, it can be difficult to see to the end of the funnel. Often, advertisers get lost in the quantity of metrics and data [...]
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- Microsoft, Google To Build New Windows Phone YouTube App Together
- Missing Facebook Page Insights? Users Reporting Only Seeing Data Up To May 15
- iAd Becomes First Mobile Ad Network To Earn Media Ratings Council Accreditation
- More Antritrust Pain For Google: FTC To Probe Display Ads Biz
- Twitter Launches TV Ad Targeting Beta For Select Advertisers
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- Advertise To Facebook Users By Recency With Time Range Targeting
- Marketing Day: May 24, 2013
- Bill Gross, Founder Of Pioneering PPC Search Engine GoTo, Launches UberAds Mobile Ad Solution
- Instagram Restores Blocked Accounts After "Temporary Glitch"
- Local Search On Google Glass: Part 4 Of The Google Glass Diary Series
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- Enterprise Social Media Management Software: A Marketer’s Guide
- Facebook Dominates Teen Social Networking But Enthusiasm Waning Over Drama, Stress & Oversharing
- Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up
- Behind Flickr's New Pricing: Yahoo Really Wants To Show More Ads
- After The IPO: Facebook Survives Its "Year Of Living Dangerously"
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