Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends
Teenagers use Facebook by far more than any other social media site and have over 400 friends on it. But Twitter and Instagram have massively increased their usage in the past year, according to a new survey from the Pew Internet & American Life Project, together with Harvard’s Berkman Center. The new report covers US teens [...]
May 21, 2013 at 6:52 pm ET by Greg Sterling | Comment | Read Story
Nutella Gives In, Allows Fan To Continue With “World Nutella Day”
That was fast. After consumers protested against Nutella coming down on a fan-based “World Nutella Day” event, Ferrero — the maker of the popular hazelnut-spread — has resolved the issue, expressing “gratitude” and saying its cease-and-desist letter was caused by some “misuse” of the Nutella brand on the fan page. Nutella sent us a copy [...]
May 21, 2013 at 3:22 pm ET by Danny Sullivan | Comments (5) | Read Story
Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]
Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands. This is the eighth year that Brandz has compiled its list, which comes from research involving two [...]
May 21, 2013 at 3:07 pm ET by Matt McGee | Comment | Read Story
MARKETING NEWS BRIEFS
- Marketing Day: May 21, 2013
- Nutella Tells Fan To Stop Promoting It, Social Media Backlash Ensues
- Marketing Day: May 20, 2013
- Searching On Google Glass? See How In Glass Diary Part 3
- New Google+ App For Android Now Available Following Google+ Updates Announced At I/O
See More News Briefs
FEATURES & ANALYSIS
- Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads
- After The IPO: Facebook Survives Its “Year Of Living Dangerously”
- Google: “Game Changing” Features Will Boost Google+ Adoption
- Will Tumblr Be Yahoo’s Big-Splash Acquisition?
- GAN’s Closing May Push Retailers Toward Better Affilliate Advertising Results
See More Features & Analysis
How To Organize Your Informational Content: A Case Study
Content Marketing Column - Jenny Halasz
Last month, I wrote about informational content and how the majority of searches on the Web are informational rather than navigational or transactional. This time, I’d like to explore the different types of informational content that you can use, and some ways you can incorporate it into your website. I came under fire last week [...]
Transformative Analytics — Envisioning The Next Generation Of Social Media Marketing Tools
Analytics & Marketing Column - Nan Dawkins
I have a couple of cool tools in my kitchen: The Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me accomplish a habitual practice I engage in each day. But, the Vitamix (a high speed blender) has [...]
The Shortcomings We Settle For
Search Marketing Column - Kendall Allen
In our business — media, marketing, publishing, ad tech or whichever combination with which you self-identify — on our most effusive days, we marvel at our own progress. It’s a point of pride to have participated in the evolution, regardless of when you dipped in your toe and joined it: 80s, 90s, later or even [...]
Managing The Migration To A New Affiliate Network
Content Marketing Column - Scott Allan
The topic of affiliate network migration is at the top of the agenda for a lot of advertisers these days. Whether a transition is driven by the urgency around the closing of the Google Affiliate Network, or you’ve bandied about the idea of switching networks for some time, moving to a new network requires thoughtful, [...]
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- Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends
- Nutella Gives In, Allows Fan To Continue With "World Nutella Day"
- Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]
- Google Sunsets Google Checkout To Put Focus On Google Wallet
- New Flickr Debut Puts Photos First, Free Terabyte Of Space For Each User
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- Behind Flickr's New Pricing: Yahoo Really Wants To Show More Ads
- After The IPO: Facebook Survives Its "Year Of Living Dangerously"
- Google: "Game Changing" Features Will Boost Google+ Adoption
- Will Tumblr Be Yahoo's Big-Splash Acquisition?
- GAN's Closing May Push Retailers Toward Better Affilliate Advertising Results
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