Mobile Carrier 3 Plans To Block Ads In UK And Italy, More Countries Could Follow
Ad blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced...
Google Removing Ads From Right Side Of Desktop Search Results
Instead of showing ads on the right side of desktop search results, Google says it will show a fourth ad above search results, but only for...
With The Physical Web, You Become The Search Engine
If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical...
Marketing Day: Yelp-Sprinklr Deal, Google AMP Launch Date & Facebook Messenger Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
WATCH: “Marketing Land Live” Premiere Episode, Our New Weekly Video Show
If you missed today's live video show, watch the replay below with some of the Marketing Land editorial team discussing this week's important...
Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Company sees the deal as way to show the value of Yelp to brands....
Everything Should Not Be A Blog Post: Start Using Silos
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox...
Agency Metrics That Matter In Search & Beyond
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should...
5-Point Online Marketing Training Regimen
Columnist Stoney deGeyter offers some pointers on how to get your website into tip-top shape to help you compete in online...
Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future
Company cites mobile progress while board explores "strategic options."...
AdWords Drafts Now Gives Advertisers The Ability To Review Campaign Changes Before Pushing Live
With the addition of "Drafts," advertisers will no longer have to make massive changes to your AdWords accounts in real...
Four Expert Tips For Making The Most Of An Affiliate Network
The rise of native advertising and more integrated approaches is driving a resurgence of growth in the affiliate marketing arena. Contributor...
Tim Peterson Joins Marketing Land To Report On Social/Digital Media
Former Advertising Age and Adweek reporter is newest member of Third Door Media's editorial...
MarTech Today: Tapjoy’s New Partners, Twitter’s Customer Service Tools & Tell Google Why More Search Data
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...
The Ultimate Multi-Channel Social Strategy Survival Guide
In this comprehensive guide from Union Metrics , you’ll learn how to develop — or improve — your social strategy, no matter...
Vine’s Probably Sticking To Its 6-Second Limit, But There Are Workarounds
User Experience chief says some Vine creators tell stories over multiple videos, while others create accounts specifically to tell one story...
Ad Age: Google To Launch Accelerated Mobile Pages On February 24
Google is set to launch AMP in their mobile search results Wednesday, but you can demo it now at g.co/ampdemo on your mobile...
Want To Speak At Marketing Land SocialPro? Here’s How
The agenda for our upcoming Marketing Land SocialPro show is live, and we’ve opened up our “speaking pitch” form for select...
Report: Ads Could Come To Facebook Messenger Within Months
Ads could be sent to users that businesses had prior contact with on...
Marketing Day: Facebook For Nonprofits, Twitter’s New Customer Service Tools & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success
Columnist Jim Yu takes a look at the shifting digital landscape and discusses the key trends that marketers will need to embrace if they want to...
8 Reasons Why Loyalty Programs Are Imperative For Marketers
Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance...
Facebook Updates News Feed Algorithm With New “Story Bumping” & “Last Actor” Factors
Facebook is changing the way it ranks organic posts that are eligible to show up in its users’ News Feeds. The company announced two new...
Google Removing Ads From Right Side Of Desktop Search Results
Instead of showing ads on the right side of desktop search results, Google says it will show a fourth ad above search results, but only for...
4 Components Of The Best Social Media Campaigns
Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social...
A Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories”
Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting...
With The Physical Web, You Become The Search Engine
If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical...
The Ultimate Beginner’s Guide To Finding Your Audience In Social Media
Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the...
100+ Questions You Must Ask When Developing A Website
As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my...
7 Big Mistakes New Affiliate Marketers Make
When I first started in affiliate marketing, all I wanted was to just make money. Off I ran in every direction, trying everything, with no real...
9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO
Columnist Chris Silver Smith discusses how to highlight the positive and better hide the negative to improve how you look online -- without...
Facebook Releases New Video Ad Features, Including Automated Captions
Plus more research and tips on making the most of video campaigns on Facebook, where most visitors are watching on...
20 Great Social Media Voices (And How To Develop Your Own)
You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success, ROI all figured out....
Beyond AdWords: Demand Side Platforms Explained
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the...
Twitter Now Lets You Upload Video Via The Desktop
Publishing native video on Twitter no longer requires a mobile device....
What CMOs Need to Know About Google’s AMP Project
How does Google’s Accelerated Mobile Pages Project impact marketers? Columnist Bryson Meunier delves into what CMOs need to know about the new...
Online Vs. TV: 72% Of Agencies Say Online Video Ads Are As Effective – Or More Effective – Than TV [Survey]
After surveying 120 U.S. ad agencies, BrightRoll says client interest in video ads has grown 88.6 percent during the last three...
Here’s Why Those Snapchat Snapcode “Ghosts” Are Invading Twitter Profiles
The ghosts you're seeing on Twitter are real! See how accounts on Twitter are using them to build their Snapchat...
Exploring The Cutting-Edge: Predictive Marketing Analytics
Columnist Mary Wallace explains how predictive analytics can be used to reach out to the right buyers at the right moment based on the big-data...
