Twitter Launches TV Ad Targeting Beta For Select Advertisers
Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S. Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 [...]
May 23, 2013 at 2:47 pm ET by Ginny Marvin | Comment | Read Story
Google Publisher Toolbar For AdSense Users Gets An Update
The Google Publisher Toolbar, the Chrome extension that allows publishers to block AdSense ads and access earnings and performance reports, got a revamp this week. The new toolbar interface includes: Pop-up account overview: Estimated account earnings summary for today, yesterday, this month and last month; information on your top 5 channels or sites by revenue over [...]
May 23, 2013 at 10:08 am ET by Ginny Marvin | Comment (1) | Read Story
Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option
Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user’s account, property, and profile from the admin tab. Once the correct profile is selected, a user [...]
May 22, 2013 at 4:53 pm ET by Amy Gesenhues | Comment (1) | Read Story
MARKETING NEWS BRIEFS
- More Antritrust Pain For Google: FTC To Probe Display Ads Biz
- Marketing Day: May 23, 2013
- Enterprise Social Media Management Software: A Marketer’s Guide
- Facebook's Mobile Development Tool Parse Will Strengthen App-Developer Ties
- Infographic: A Guide To Facebook Page Post Ads
See More News Briefs
FEATURES & ANALYSIS
- Facebook Dominates Teen Social Networking But Enthusiasm Waning Over Drama, Stress & Oversharing
- Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up
- Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads
- After The IPO: Facebook Survives Its “Year Of Living Dangerously”
- Google: “Game Changing” Features Will Boost Google+ Adoption
See More Features & Analysis
2 Ways To Use Competitive Intelligence On Email Subscriber Lists
Analytics & Marketing Column - Tom Sather
If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. However, most marketers can, and do, measure the monthly rate of growth using their own numbers as [...]
The 5 Most Common Pitfalls In Mobile App Marketing
Mobile Marketing Column - Kim Cohen
Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat. At the same time, mobile applications are becoming increasingly popular and have already been proven to increase revenues for companies that have taken the plunge into the [...]
Read more | Comments Closed
Doing Direct Response On Facebook: Using Facebook Pixels
Social Media Marketing Column - Emily Wilson
All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making money, of course. But when you run ads on Facebook, it can be difficult to see to the end of the funnel. Often, advertisers get lost in the quantity of metrics and data [...]
Auto-Responders: Why Trigger-Based Email Will Increase Your Conversions
Email Marketing Column - Chris Hexton
Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results (full chart here) show that outside of welcome, thank you and transactional emails (such as receipts), most business are not fully embracing the power of auto-responders. In fact, based on their data, about 75% of businesses are [...]
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- Twitter Launches TV Ad Targeting Beta For Select Advertisers
- Google Publisher Toolbar For AdSense Users Gets An Update
- Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option
- Twitter's Lead Generation Card Now Live For Selected Brand Advertisers
- Twitter Sued By User Who Wants @SunValley Back, Claims Twitter Acted Like Bully
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- Facebook Dominates Teen Social Networking But Enthusiasm Waning Over Drama, Stress & Oversharing
- Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up
- Behind Flickr's New Pricing: Yahoo Really Wants To Show More Ads
- After The IPO: Facebook Survives Its "Year Of Living Dangerously"
- Google: "Game Changing" Features Will Boost Google+ Adoption
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