Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats

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Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights product that will show more information about your Facebook page. This change will show managers much more information from a broken out “People Talking About This” number to negative data and engagement stats. One of the [...]


Survey: 96 Percent Say “Do Not Track” Should Be Respected

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A new survey from a group called Consumer Action has an unequivocal message for marketers: do not track us. The telephone survey was conducted in May among 1,000 US adults. The findings are pretty negative, even ominous, for publishers and ad networks. However, they should come as no surprise. In numerous past surveys consumers have [...]


Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise

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One of the first reactions many advertisers had to Google’s enhanced campaigns announcement in February was that CPCs would rise — more advertisers would enter mobile auctions, pushing mobile CPCs up, and tablet CPCs would rise as a result of being tethered to desktop bids. Early reports from Adobe and iProspect seem to show the [...]


 

5 Ways To Put Your Email Call To Action To Work

Email Marketing Column -

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns — is a must if you want to engage and convert your customers. One of the worst things you can do is “wing it” when it comes to creating a call to action, yet this [...]

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Is Google’s Universal Analytics A Game Changer?

Analytics & Marketing Column -

Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer? Many of the benefits promised by UA hinge on two new wrinkles in the platform: 1) the ability to get data into UA from [...]

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Forget About Mobile Cannibalization: Its Rise Bodes Well For All

Mobile Marketing Column -

The media business has grown to a certain level of maturity. The ecosystem affords brands, marketers and agencies a vast tableau of options, along with tools to plan, operate and optimize across channels, platforms and screens. Yet, as an integrated digital marketer, I’m always surprised how much we tend to sweat the mix, scrutinize the [...]

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3 Keys That Open The Door To Massive Social Sharing Of Your Content

Content Marketing Column -

Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success. It’s the publicity engine that helps you build your audience and attract the links that get you ranked well in search engines. So, how do you make that happen? Ever heard of Upworthy? It’s a [...]

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