Google Faces Thai Criminal Case For Not Shutting Down Blogger

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Google’s founders, Executive Chairman Eric Schmidt and its entire board have been named as criminal defendants in a case in Thailand. The case arises under that country’s “Computer Crimes Act.” David Hanks and Brian Goudie filed the criminal complaint after Google was non-responsive to requests to remove defamatory material from a blog hosted by the […]


EU Readying New Android Antitrust Complaint Against Google

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According to a Reuters article, which is consistent with earlier news reports, European competition authorities are laying the foundation for a new antitrust case against Google focusing on Android. It appears partly designed to appease European critics who believe that the proposed “rival links” PC search settlement lets Google off too easily. That settlement hasn’t […]


How Twitter’s Non-User UX Efforts Led To An Audience Threefold That Of Active Users

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On Tuesday Twitter flat out crushed expectations during their earnings call. While the big buzz was about ad revenues jumping 129%, there was some other interesting tidbits that came out about the overall audience.   During the earnings call, Twitter CEO Dick Costolo stated that the overall number of monthly active users is 271 million, up […]



 

Lifting The Veil On Audience Modeling: It’s Not Just Retargeting

Analytics & Marketing Column -

Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the response can be summarized by “Oh, you’re doing remarketing.” But I’m not remarketing. I’m building audiences. After the umpteenth conversation about how remarketing is a single form of audience-based advertising, I […]

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5 Simple Steps For Defining Uber-KPIs For Multiple Objectives

Analytics & Marketing Column -

Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium inventory to highly-focused retargeting ads. With the addition of custom audiences and FBX, Facebook is becoming viable for direct response in addition to awareness and advocacy. Now even paid search, the quintessential direct […]

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3 Mobile Search Warnings Google Still Needs To Add

Mobile Marketing Column -

No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results […]

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Collaborating To Win Marketing: Faster, Cheaper, Better Creative

Marketing Strategies Column -

In just a few short years’ time, the collaborative economy has grown from novelty to formidable reality. In the collaborative economy, goods and services are shared and sourced through peer networks (usually via an online marketplace), and access trumps ownership. Collaborative platforms have disrupted business models across nearly every industry, from hotels (AirBnB), to transportation […]

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BMW’s #Driftmob Unleashes World’s First Vehicular Flashmob

Creative Of The Day -

Not all epic creative has to be focused around interactivity. Sometimes epic can just be appreciated for its epic-ness. Like this Epic Driftmob feat from BMW which marries a little Fast and Furious: Tokyo Drift with the flashmob trendlet of several years ago. Mic Rodgers, a director who has worked on The Fast and the […]

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Timberland Teams With Edward Norton’s CrowdRise For #TimberlandServes Volunteerism Effort

Creative Of The Day -

For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton’s fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza Challenge, a six-week sponsored volunteerism effort. The campaign encourages people to volunteer and fundraise for a cause of their choice which they can share using the #TimberlandServes hashtag. […]

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