Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S. Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 [...]
The Google Publisher Toolbar, the Chrome extension that allows publishers to block AdSense ads and access earnings and performance reports, got a revamp this week. The new toolbar interface includes: Pop-up account overview: Estimated account earnings summary for today, yesterday, this month and last month; information on your top 5 channels or sites by revenue over [...]
Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user’s account, property, and profile from the admin tab. Once the correct profile is selected, a user [...]
If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. However, most marketers can, and do, measure the monthly rate of growth using their own numbers as [...]
Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat. At the same time, mobile applications are becoming increasingly popular and have already been proven to increase revenues for companies that have taken the plunge into the [...]
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All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making money, of course. But when you run ads on Facebook, it can be difficult to see to the end of the funnel. Often, advertisers get lost in the quantity of metrics and data [...]
Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results (full chart here) show that outside of welcome, thank you and transactional emails (such as receipts), most business are not fully embracing the power of auto-responders. In fact, based on their data, about 75% of businesses are [...]
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