Europeans, EPIC Bring More Scrutiny To Google Privacy Changes
The controversy surrounding Google’s privacy policy changes continues on both sides of the Atlantic. The European Commission wants to look more closely at Google’s new, consolidated policy before it goes into effect on March 1, 2012. Meanwhile, back in the US, the Electronic Privacy Information Center has initiated a Freedom of Information Act (FOIA) request [...]
February 3, 2012 at 10:28 am ET by Greg Sterling | Comment (1) | Read Story
No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check
Less than a month to go before Google’s new privacy policy changes happen. Microsoft is running an ad campaign encouraging switching to its services as safer or more private. The US Congress is still asking questions. Headlines have painted a worrisome picture. But Google’s users seem largely unconcerned. That’s no surprise. They probably shouldn’t be. [...]
February 2, 2012 at 1:37 pm ET by Danny Sullivan | Comments (9) | Read Story
Why Necessity Will Soon Make Facebook The World’s Largest Mobile Ad Network
As widely anticipated Facebook filed its S-1 to go public today, and interesting fact emerged. Facebook — out of necessity — will soon become the largest mobile ad network in the world. Throughout the S-1 Facebook makes reference to mobile. It sees mobile as both a threat and essential to its future growth. (Last year I [...]
February 1, 2012 at 8:03 pm ET by Greg Sterling | Comment (1) | Read Story
MARKETING NEWS BRIEFS
- Marketing Day: February 3, 2012
- Social Media Ad Spend: 89% On Facebook, 39% On Twitter & 18% On Google+
- Study: More Facebook Users Comment Rather Than Like Content & Power Users Drive Activity
- Marketing Day: February 2, 2012
- US Smartphone Share: Android Now 47 Percent, Apple 29 Percent, Others Down
See More News Briefs
FEATURES & ANALYSIS
- Facebook’s $5 Billion IPO, By The Numbers [CHARTS]
- Facebook Files To Go Public, The S-1 Is Live
- Microsoft Slams Google Privacy Changes With “Putting People First” Ad Campaign
- Seeking To Banish “Distraction” Microsoft Replaces Hotmail Display Ads With Deals
- Anti-Google Graffiti, Steve Martin Joke: Signs Perceptions Of Google Changing For Worse?
See More Features & Analysis
5 Things You Can Do To Improve Your Affiliate Program Today
Affiliate Marketing Column - Rick Gardiner
As a student of performance marketing, I enjoy keeping up on industry publications and forums. One of the many things I love about this industry is the insight and sharing of information that takes place. Anyone smitten by affiliate marketing knows the daily challenges that often accompany the rewards of working in such a young [...]
Why Facebook Advertising Needs To Be Comfortable Checking “In A Relationship With” Facebook Content
Facebook Marketing Column - Michelle Barna
When asked the question, “Notice anything new on Facebook?” — besides the company’s filing for an IPO, of course — my guess is you would answer it with gusto and say “Timeline” or “Ticker.” And you would be correct — at least for the most part. There was another large change that managed to fly quietly [...]
It’s Complicated: The Awkward Socialization Of Search
Search Marketing Column - Kendall Allen
All hail the vision of truly socialized search — where results and experience are personalized, drawing on social graphs, browsing history and reams of input data to deliver on the concept. Our expectations for absolute interconnectivity of environments and extensive personalization have us drooling over this concept of search at a glance. But, taking the [...]
How Google’s “Search Plus Your World” Should Change Your Social Media Strategy
Social Media Marketing Column - Courtney Seiter
A lot has been written about Google’s awkwardly named Search Plus Your World (SPYW) and what it means for SEO. But there’s plenty to consider for social media marketers, too. Google’s been getting personal in your search for a while, but SPYW brings in a few new elements: personal results, straight from your Google+ network onto [...]
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- Europeans, EPIC Bring More Scrutiny To Google Privacy Changes
- No, You Don't Need To Fear The Google Privacy Changes: A Reality Check
- Why Necessity Will Soon Make Facebook The World's Largest Mobile Ad Network
- Facebook's $5 Billion IPO, By The Numbers [CHARTS]
- Google "Myth Busts" Microsoft's Privacy Claims
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- No, You Don't Need To Fear The Google Privacy Changes: A Reality Check
- Why Necessity Will Soon Make Facebook The World's Largest Mobile Ad Network
- Facebook's $5 Billion IPO, By The Numbers [CHARTS]
- Facebook Files To Go Public, The S-1 Is Live
- Microsoft Slams Google Privacy Changes With "Putting People First" Ad Campaign
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- 5 Things You Can Do To Improve Your Affiliate Program Today
- Why Facebook Advertising Needs To Be Comfortable Checking “In A Relationship With” Facebook Content
- It's Complicated: The Awkward Socialization Of Search
- How Google's "Search Plus Your World" Should Change Your Social Media Strategy
- My Hope For 2012: Taking Data And Creative Seriously
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