Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S. Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 [...]
May 23, 2013 at 2:47 pm ET by Ginny Marvin | Comment | Read Story
The Google Publisher Toolbar, the Chrome extension that allows publishers to block AdSense ads and access earnings and performance reports, got a revamp this week. The new toolbar interface includes: Pop-up account overview: Estimated account earnings summary for today, yesterday, this month and last month; information on your top 5 channels or sites by revenue over [...]
May 23, 2013 at 10:08 am ET by Ginny Marvin | Comment (1) | Read Story
Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user’s account, property, and profile from the admin tab. Once the correct profile is selected, a user [...]
May 22, 2013 at 4:53 pm ET by Amy Gesenhues | Comment (1) | Read Story

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. However, most marketers can, and do, measure the monthly rate of growth using their own numbers as [...]

Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat. At the same time, mobile applications are becoming increasingly popular and have already been proven to increase revenues for companies that have taken the plunge into the [...]
Read more | Comments Closed

All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making money, of course. But when you run ads on Facebook, it can be difficult to see to the end of the funnel. Often, advertisers get lost in the quantity of metrics and data [...]

Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results (full chart here) show that outside of welcome, thank you and transactional emails (such as receipts), most business are not fully embracing the power of auto-responders. In fact, based on their data, about 75% of businesses are [...]
Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!
Learn a lot from reading Marketing Land and Search Engine Land? Attend our conferences!
Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether you're a seasoned expert or just starting out.
Join us at an upcoming SMX event:
Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot.
Get Our News, Everywhere!
Follow @marketingland