Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats
Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights product that will show more information about your Facebook page. This change will show managers much more information from a broken out “People Talking About This” number to negative data and engagement stats. One of the [...]
June 19, 2013 at 3:22 pm ET by Greg Finn | Comment | Read Story
Survey: 96 Percent Say “Do Not Track” Should Be Respected
A new survey from a group called Consumer Action has an unequivocal message for marketers: do not track us. The telephone survey was conducted in May among 1,000 US adults. The findings are pretty negative, even ominous, for publishers and ad networks. However, they should come as no surprise. In numerous past surveys consumers have [...]
June 19, 2013 at 2:01 pm ET by Greg Sterling | Comment | Read Story
Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise
One of the first reactions many advertisers had to Google’s enhanced campaigns announcement in February was that CPCs would rise — more advertisers would enter mobile auctions, pushing mobile CPCs up, and tablet CPCs would rise as a result of being tethered to desktop bids. Early reports from Adobe and iProspect seem to show the [...]
June 19, 2013 at 10:23 am ET by Ginny Marvin | Comment (1) | Read Story
MARKETING NEWS BRIEFS
- Twitter Acquires Local Search Start-Up Spindle
- Microsoft Unveils New Ad Solution For Windows 8 Apps, Aimed At Brands
- Marketing Day: June 19, 2013
- Google Analytics Now Offering Unclicked Display Ad & Video Ad Impression Reports
- Google Issues AdSense Publisher Scorecards For Performance Benchmarking
See More News Briefs
FEATURES & ANALYSIS
- 14 Things Google Glass Needs
- This Week On Vine: E3 Tours, The X Factor Judges, HTC Goes Vineception & More
- Why The New Facebook Hashtags Are #Awkward & #Unnecessary
- Google Glass Diary: Glass Goes To A Rock Concert
- As Early As 2000 NSA Set Out To “Live On The Network”
See More Features & Analysis
5 Ways To Put Your Email Call To Action To Work
Email Marketing Column - Chris Hexton
Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns — is a must if you want to engage and convert your customers. One of the worst things you can do is “wing it” when it comes to creating a call to action, yet this [...]
Is Google’s Universal Analytics A Game Changer?
Analytics & Marketing Column - Nan Dawkins
Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer? Many of the benefits promised by UA hinge on two new wrinkles in the platform: 1) the ability to get data into UA from [...]
Forget About Mobile Cannibalization: Its Rise Bodes Well For All
Mobile Marketing Column - Kendall Allen
The media business has grown to a certain level of maturity. The ecosystem affords brands, marketers and agencies a vast tableau of options, along with tools to plan, operate and optimize across channels, platforms and screens. Yet, as an integrated digital marketer, I’m always surprised how much we tend to sweat the mix, scrutinize the [...]
3 Keys That Open The Door To Massive Social Sharing Of Your Content
Content Marketing Column - Brian Clark
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success. It’s the publicity engine that helps you build your audience and attract the links that get you ranked well in search engines. So, how do you make that happen? Ever heard of Upworthy? It’s a [...]
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- Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats
- Survey: 96 Percent Say "Do Not Track" Should Be Respected
- Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise
- 14 Things Google Glass Needs
- Google Makes First Amendment Challenge To Publish FISA Request Counts
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- How Search Retargeting Kick Started The Programmatic Marketing Revolution
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