Newspapers try to block Brave browser’s ad-substitution business model
As ad blockers try to monetize with their own ads, are they committing trademark or copyright infringement? Newspapers argue they are....
Keyword research: a key element of SEO & content marketing
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be...
Marketing Day: Facebook’s branded content changes, email marketing tips & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Confirmed: Facebook rolling out new mobile search filters on iOS
Separate from this week's live video news, Facebook's iOS app is now giving users several filters to get more precise search...
What they don’t tell you about SEO
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for...
Taboola will now be packaged with Disqus
The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting...
Facebook drops branded content restrictions for publishers
Facebook is letting publishers and other verified pages distribute branded content for free, but it's unclear whether its labeling system is...
Deliver more value to the inbox: 4 dos and don’ts
Email is digital marketing's tried and true workhorse. But that doesn't mean you can keep doing what you've always done. Contributor Cynthia...
Brick-and-mortar revitalizing omnichannel success
Providing your customers with what they want, when they want it, sometimes means going offline. But contributor Allan Haims says it's not just...
Publishers, embrace the rise of real-time social storytelling
If you're publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the...
Startup BetterBrand unveils its marketing platform for chat apps
London-based company offers an editor for a predefined, keyword-responsive chat conversation that can be deployed across supported...
MarTech Today: Emotional app, UX personalization tools & Segment’s new data sources
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...
Marketing Day: Facebook Messenger updates, brands on Snapchat & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
New “Emotit for President” app measures your emotional response to Clinton, Trump et al.
Employing Affectiva’s facial recognition tech, the makers of the ooVoo multi-person video/messaging platform want to turn mobile devices into...
Report: Google/Alphabet and Verizon mulling Yahoo buyout
A Yahoo sale is likely. The questions are: to whom and for how much?...
Facebook Messenger has new ways for brands to meet its 900 million users
Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly...
4 top brands on Snapchat that are having just as much fun as their followers
IHOP, Bloomingdale's, National Geographic & Taco Bell share how they are taking advantage of the Gen Y and Millennial-centric platform....
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark...
3 web UX personalization tools for code haters
If you think website personalization is out of reach because you don't employ a team of developers, contributor Tamar Weinberg suggests three...
How to map keyword strategy to B2B buyer intent
To ensure that you're providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on...
Facebook drops branded content restrictions for publishers
Facebook is letting publishers and other verified pages distribute branded content for free, but it's unclear whether its labeling system is...
Confirmed: Facebook rolling out new mobile search filters on iOS
Separate from this week's live video news, Facebook's iOS app is now giving users several filters to get more precise search...
Facebook Messenger has new ways for brands to meet its 900 million users
Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly...
4 Components Of The Best Social Media Campaigns
Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social...
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she's learned from participating in the lengthy beta....
Mobile Millennials Spend Almost An Hour A Day On Facebook [comScore]
Millennials in the US spend nearly 30 hours a month on social apps, 26 of those on Facebook, according to a comScore report. Social media apps...
Retail Marketing Strategies: Connecting The Dots
As more shoppers turn to their smartphones to do product research, retailers need an all-inclusive mobile marketing strategy to reach consumers...
All digital growth now coming from mobile usage — comScore
A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior. However,...
5 Yelp Facts Business Owners Should Know (But Most Don’t)
Business owners: Yelp doesn't have to be a source of anxiety! Columnist Brian Patterson explains how you can make the review site work for...
DocuSign CMO aims to bring his brand to life by giving it more of an emotional POW!
Get to Know: DocuSign CMO Brad...
3 web UX personalization tools for code haters
If you think website personalization is out of reach because you don't employ a team of developers, contributor Tamar Weinberg suggests three...
8 Great Ways To Use QR Codes For Marketing
QR (Quick Response) codes are an awesome mobile marketing tool, and are now popping up literally everywhere. Some of the methods of using QR...
Enhance Your Creativity Through Analytics
Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together....
21 Ways To Market Your Business Online On A Shoestring Budget
Who says you need to spend millions on marketing? Columnist Steve Olenski tells you how to market your business yourself without spending a ton...
Report: Google/Alphabet and Verizon mulling Yahoo buyout
A Yahoo sale is likely. The questions are: to whom and for how much?...
Facebook To Reward Links Shared In “Link Format” Over Those In Photo Captions
Have you been sharing links on Facebook by embedding them in the caption of a photo, rather than letting Facebook turn the link into a...
Virtual vs. augmented reality and Apple Watch for your face
AR may ultimately present a larger opportunity than VR, but the right hardware and user experience don't yet...
Toyota Mobile Ads Showcase Future Uses Of Location
There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and...
