Recent Bans Surface AdSense Publishers’ Complaints About Google
Two recent cases of AdSense publisher bans highlight publisher discontent about Google’s mysterious methods for determining when to ban (and when to reinstate) participants displaying its Content Network ads on their sites. Acme Dropped, Reinstated After Public Attention In the first case, well-respected netizen Jef Poskanzer, who runs the acme.com site, was banned from AdSense [...]
February 7, 2012 at 4:47 pm ET by Pamela Parker | Comments (4) | Read Story
Sandberg Leads All-Star Lineup At Facebook’s First FMC Conference For Marketers
Facebook is planning its first event specifically for marketers, and it boasts a lineup of heavy hitters from inside the company. They’re calling it fMC — an invite-only event happening on February 29th in New York City from noon to 6:00 pm. It comes on the heels of Facebook’s IPO filing, and, now more than [...]
February 7, 2012 at 4:34 pm ET by Matt McGee | Comments (2) | Read Story
Google+ Gains Better Spam Blocking Options
Google+ has gained new options that allows people to block those dropping spam comments into posts. Hurray! It’s a much needed improvement, though I wish there was the ability to delete spam comments more easily across multiple posts. The New “Report Abuse Or Block” Flag Here’s how it works. If you come across a spam comment, hover [...]
February 7, 2012 at 3:30 pm ET by Danny Sullivan | Comment | Read Story
MARKETING NEWS BRIEFS
- Marketing Day: February 7, 2012
- Biggest Threats To Email Marketing? Social Media & Kids Texting [Survey]
- Klout's First Acquisition? Local/Mobile App Blockboard
- Marketing Day: February 6, 2012
- Super Bowl Spike: 12,233 Tweets Per Second Is 300% Above Last Year's Game
See More News Briefs
FEATURES & ANALYSIS
- The Facebook Backlash Has Begun
- Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
- No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check
- Why Necessity Will Soon Make Facebook The World’s Largest Mobile Ad Network
- Facebook’s $5 Billion IPO, By The Numbers [CHARTS]
See More Features & Analysis
Slinging Hash Tags: Community Building In 140 Characters
Twitter Marketing Column - Ric Dragon
On October 28, 1939, an auctioneer sold off the entire company-owned village of Chichester, located in upstate New York: each and every house; factory building; the old social hall; and even the two-roomed schoolhouse. Seventy years later, this small hamlet isn’t unlike most other small rural communities. The grocery store exists only in the distant [...]
When Everyone Gets The Vote: Social Shares As The New Link Building
Search Marketing Column - Danny Sullivan
To understand how Google became the world’s most popular search engine, think of it as a giant vote counting machine. That’s why there’s so much attention these days on Google’s competition with Twitter and Facebook. They’re the new, popular ways that people are voting for things they like, casting ballots that Google can’t easily count. [...]
Set A Higher Performance Standard: Expect To Engage Your Audience
Display Advertising Column - Rhett Frandsen
More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally, clicks, impressions, and post-impression/post-click conversions have been considered the industry standards for display media performance. But as ad technology grows increasing sophisticated, doesn’t it make sense that campaign optimization and measurement should evolve as well? In its early stages, [...]
Consumers & Content Still Central In Social Media
Social Media Marketing Column - Ciaran Norris
Have you heard of Pinterest yet? There’s been plenty of buzz about it recently, and it’s even won an award. Why? Because its traffic figures are going “gang-busters“ and so, obviously, according to the majority of tech blogs, it’s the “social media platform you have to get on board with in 2012.” Sound familiar? Well, last [...]
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- The Facebook Backlash Has Begun
- Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
- No, You Don't Need To Fear The Google Privacy Changes: A Reality Check
- Why Necessity Will Soon Make Facebook The World's Largest Mobile Ad Network
- Facebook's $5 Billion IPO, By The Numbers [CHARTS]
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- Slinging Hash Tags: Community Building In 140 Characters
- When Everyone Gets The Vote: Social Shares As The New Link Building
- Set A Higher Performance Standard: Expect To Engage Your Audience
- Consumers & Content Still Central In Social Media
- 5 Things You Can Do To Improve Your Affiliate Program Today
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