Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue

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Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a […]


Adobe Report: Facebook’s Ad Business Is Showing Continued Growth

adobe-social-engage

The foundations of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad impressions 40% and 41% and click through rates […]


AOL Changes Email Security Policy To Fight A Wave Of Spoofing

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AOL Mail, battling a wave of email spoofing, Tuesday announced a security change to guard against unauthorized use of AOL email accounts. The move was a reaction to the recent proliferation of spam that appeared to originate from AOL accounts, many that hadn’t been used for years. You can see some of the anger — […]



 

Watch These People Walk Right Past Their Own Loved Ones In This Homeless Awareness Social Experiment

Creative Of The Day -

We’ve all done it. We’re all guilty of it. Yet can we really be blamed for it? We’re busy people. We’re focused on our daily routine. We have things to do. People to meet. Places to go. And so it is without surprise we walk right past homeless people without ever noticing. Calling attention to […]

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The Disconnect Between Transactional & Promotional Emails

Email Marketing Column -

Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company’s e-commerce platform. Brands cite a variety of reasons for this, including: Transactional and promotional emails typically originate from two distinct systems […]

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Face-Making Contest Calls Attention To Plight Of Children In Warzones

Creative Of The Day -

Here’s a heartwarming campaign for a good cause. To call attention to the strife children experience while growing up in war zones such as Palestine, Right to Pay and War Child Holland — which both teach kids how to cope with their feelings through sports, games and other means — teamed with Amsterdam-based ACHTUNG to […]

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Choosing A Media Agency: Look Inside & Hold Up The Mirror

Search Marketing Column -

In our industry, we are constantly evaluating the way we choose our vendors and agencies. Increasingly, we are applying the same scrutiny, inspection and even introspection to how we choose our clients. Matches made in heaven are rare and certainly not static. The landscape around us is constantly changing, so keeping the evaluation ongoing and […]

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Branded Content Leverages Young Love To Sell Ice Cream

Creative Of The Day -

Taking a page from Greece’s Lacta Chocolate, Cornetto, a Unilever-owned European ice cream company, is out with the second episode of its Cupidity series, a collection of online films that explore young love. This most recent chapter, entitled Travellers, takes a look at a young man and a young woman and their missed connection. It’s […]

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Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Display Advertising Column -

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in enabling marketers to create engaging and relevant experiences for their audiences — one by using data, and the other […]

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