Ahead Of IPO, GM Drops Facebook Ads; Forrester Warns Other Companies May Follow
It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says other companies are having doubts The GM news comes from a Wall [...]
May 15, 2012 at 5:34 pm ET by Pamela Parker | Comments (7) | Read Story
Understanding The True Reach Of Pinterest
Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the [...]
May 15, 2012 at 3:01 pm ET by Monica Wright | Comments (2) | Read Story
Survey: Nearly 50% See Facebook “Fading Away” Over Time
A new poll from AP and CNBC on the eve of the Facebook IPO shows that Americans are ambivalent about the company and that it faces numerous challenges as it seeks to generate more revenue growth from its already massive user base. The AP-CNBC poll was conducted May 3 through May 7. The survey sample [...]
May 15, 2012 at 10:48 am ET by Greg Sterling | Comments (2) | Read Story
MARKETING NEWS BRIEFS
- Report: Google+ Engagement Down, 30% of Users Publicly Post Won't Post Again
- Marketing Day: May 15, 2012
- Report: Social Ad Spending Expected To Double By 2016
- Survey: Smartphone Shopping Behavior Changes By Store Category And Price Of Product
- Disgraced Yahoo CEO Thompson Gets No Severance But Still Departs With $7 Million
See More News Briefs
FEATURES & ANALYSIS
- Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line
- Will Apple’s Move Bring A Real & Perhaps Better Google Maps To iOS?
- “Internet Marketing” Isn’t A Scam; Fix It, Please, The Verge
- Mobile URLs vs. Single URLs: Making The Right Decision For Your Company
- Nevada Approves Google Auto-Driving Cars, Issues “AU” Plates With Infinity Symbol
See More Features & Analysis
“Optimizing” Pre-Image Optimization
Email Marketing Column - Chris Studabaker
The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have a standard best practices short list to “optimize for images-off” — use live text for copy, include alternative text on images, make buttons bulletproof and so forth. The list [...]
Yahoo’s Nose Dive. Pull Up.
Search Marketing Column - Kevin Ryan
The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of digital commerce. Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially threw [...]
Embrace Science And Big Data: The Attribution Revolution
Display Advertising Column - James Green
Recently, the topic of attribution has been taking some heat, as agencies and clients try to determine the best way to assign value to various advertising channels. While some are more willing to accept different models than others, all marketers must embrace this movement immediately. I’m going to focus here only on digital media — [...]
Marketing Biz: Porn, Hoodies and Minority Report Ads
Marketing Biz - AJ Kohn
Once again, this week felt like an episode of Melrose Place, with fashion gossip, porn and the unraveling of lies. Thankfully, there was alternative programming available with notable start-ups (Drawbridge and Mixpanel) raising a round of funding and advances by Google and Foursquare in the convergence of social, local, mobile and commerce. Drawbridge Comes Out [...]
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- Ahead Of IPO, GM Drops Facebook Ads; Forrester Warns Other Companies May Follow
- Understanding The True Reach Of Pinterest
- Survey: Nearly 50% See Facebook "Fading Away" Over Time
- Google Wins 750+ Domains From Cybersquatter Who Wants 'Google' Trademark Canceled
- New Interim CEO Levinsohn Tries To Rally Yahoos After Major Shakeup
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- Report: Google+ Engagement Down, 30% of Users Publicly Post Won't Post Again
- Marketing Day: May 15, 2012
- Report: Social Ad Spending Expected To Double By 2016
- Survey: Smartphone Shopping Behavior Changes By Store Category And Price Of Product
- Disgraced Yahoo CEO Thompson Gets No Severance But Still Departs With $7 Million
-
- Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line
- Understanding The True Reach Of Pinterest
- Will Apple's Move Bring A Real & Perhaps Better Google Maps To iOS?
- "Internet Marketing" Isn't A Scam; Fix It, Please, The Verge
- Mobile URLs vs. Single URLs: Making The Right Decision For Your Company
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