Yahoo Shutters Livestand iPad “Living Magazine”
It was probably inevitable that Yahoo’s Livestand app would be discontinued — as was announced earlier today. Though a noble attempt, it was always a weaker product than some of its competitors, including Flipboard and Zite. Livestand was announced in November, just six months ago. Whatever strategy gave birth to Livestand, under Carol Bartz, is [...]
May 25, 2012 at 4:44 pm ET by Greg Sterling | Comment | Read Story
Tumblr Debuts In ComScore’s Top 50 Web Properties
Here’s another sign of Tumblr’s growth: The blogging network/platform has cracked comScore’s chart of the Top 50 U.S. web properties for the first time. ComScore’s April 2012 report credits Tumblr with 23.5 million visitors during the month, which is good enough for No. 47 on the list. As you can see on the full chart [...]
May 24, 2012 at 7:39 pm ET by Matt McGee | Comment | Read Story
Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like
Facebook has begun rolling out Promoted Posts, a new tool that lets Page owners spend money to show status updates to more fans. At the moment, we can use Promoted Posts from our Marketing Land page, but it’s not available to us on Search Engine Land’s page, which has about seven times more “Likes.” Only [...]
May 24, 2012 at 4:22 pm ET by Matt McGee | Comments (7) | Read Story
MARKETING NEWS BRIEFS
- Marketing Day: May 25, 2012
- New Google+ Android App Adds Vivid Imagery & Additional Functionality
- Facebook's Premium Ads Getting More Automated
- Marketing Day: May 24, 2012
- Marketing Day: May 23, 2012
See More News Briefs
FEATURES & ANALYSIS
- The Verge’s “Scamworld” Profiles “Internet Marketing” Schemes You Should Avoid
- Poll Results: 25 Percent Of Our Readers Got Facebook’s Closing Price Right
- Most Legal Experts At Antitrust Conference Appear Skeptical Of Case Against Google
- Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line
- Understanding The True Reach Of Pinterest
See More Features & Analysis
Marketing Biz: Tracking Google’s Dune Strategy
Marketing Biz - AJ Kohn
This week Google took substantial steps to ensure that it remains the dominant way in which users access the Internet both on mobile platforms and desktops. These major news items may not have gotten as much notice with the Facebook IPO and iAcquire link buying scandals. And maybe you missed funding news for GitHub, the [...]
How Performance Marketing Is Influencing The Next Generation Of Internet Startups
Affiliate Marketing Column - Rick Gardiner
There have been several interesting announcements in the last week for the next wave of internet startups. While Facebook’s IPO and subsequent lawsuit has been at the forefront, social sharing site Pinterest made a splash last week when they announced raising $100 million from Japanese e-commerce giant Rakuten. Rakuten, the parent company Buy.com and Linkshare, [...]
Don’t Stop At The Click: The Importance Of Tracking Everything In Mobile
Mobile Marketing Column - Greg Sterling
Too many marketers are relying on clicks and CTR as mobile success metrics. While CTR has validity in PC search campaigns, clicks are a lazy or sloppy metric in mobile that don’t tell you that much about how your campaign is actually performing (in most cases). It’s therefore critical to go beyond the click and [...]
Content Marketing: What Kind of Content?
Content Marketing - Rebecca Lieb
Sure, content marketing means developing content around your business, your products and your services. But content isn’t supposed to exist in a you-oriented void. Content is targeted externally; at customers, prospects, buyers, brand advocates, bloggers, the media, people participating in social networks, even potentially employees (if you’re recruiting). So the first rule of knowing what [...]
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- Yahoo Shutters Livestand iPad "Living Magazine"
- Tumblr Debuts In ComScore's Top 50 Web Properties
- Facebook's Promoted Posts Rolling Out, Here's What It Looks Like
- Facebook Launches Standalone Camera App; Whither Flickr, Google+ & Pinterest?
- Report: iOS And Android Represent 82 Percent Of Q1 Global Smartphone Market
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- The Verge's "Scamworld" Profiles "Internet Marketing" Schemes You Should Avoid
- Poll Results: 25 Percent Of Our Readers Got Facebook's Closing Price Right
- Most Legal Experts At Antitrust Conference Appear Skeptical Of Case Against Google
- Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line
- Understanding The True Reach Of Pinterest
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