Google Faces Thai Criminal Case For Not Shutting Down Blogger

google-g-logo-1920

Google’s founders, Executive Chairman Eric Schmidt and its entire board have been named as criminal defendants in a case in Thailand. The case arises under that country’s “Computer Crimes Act.” David Hanks and Brian Goudie filed the criminal complaint after Google was non-responsive to requests to remove defamatory material from a blog hosted by the […]


EU Readying New Android Antitrust Complaint Against Google

google-android-mascot2-1920

According to a Reuters article, which is consistent with earlier news reports, European competition authorities are laying the foundation for a new antitrust case against Google focusing on Android. It appears partly designed to appease European critics who believe that the proposed “rival links” PC search settlement lets Google off too easily. That settlement hasn’t […]


How Twitter’s Non-User UX Efforts Led To An Audience Threefold That Of Active Users

twitter-bird-fade-1920

On Tuesday Twitter flat out crushed expectations during their earnings call. While the big buzz was about ad revenues jumping 129%, there was some other interesting tidbits that came out about the overall audience.   During the earnings call, Twitter CEO Dick Costolo stated that the overall number of monthly active users is 271 million, up […]



 

5 Simple Steps For Defining Uber-KPIs For Multiple Objectives

Analytics & Marketing Column -

Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium inventory to highly-focused retargeting ads. With the addition of custom audiences and FBX, Facebook is becoming viable for direct response in addition to awareness and advocacy. Now even paid search, the quintessential direct […]

Read more | Comment


3 Mobile Search Warnings Google Still Needs To Add

Mobile Marketing Column -

No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results […]

Read more | Comment


Collaborating To Win Marketing: Faster, Cheaper, Better Creative

Marketing Strategies Column -

In just a few short years’ time, the collaborative economy has grown from novelty to formidable reality. In the collaborative economy, goods and services are shared and sourced through peer networks (usually via an online marketplace), and access trumps ownership. Collaborative platforms have disrupted business models across nearly every industry, from hotels (AirBnB), to transportation […]

Read more | Comment


BMW’s #Driftmob Unleashes World’s First Vehicular Flashmob

Creative Of The Day -

Not all epic creative has to be focused around interactivity. Sometimes epic can just be appreciated for its epic-ness. Like this Epic Driftmob feat from BMW which marries a little Fast and Furious: Tokyo Drift with the flashmob trendlet of several years ago. Mic Rodgers, a director who has worked on The Fast and the […]

Read more | Comment

Timberland Teams With Edward Norton’s CrowdRise For #TimberlandServes Volunteerism Effort

Creative Of The Day -

For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton’s fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza Challenge, a six-week sponsored volunteerism effort. The campaign encourages people to volunteer and fundraise for a cause of their choice which they can share using the #TimberlandServes hashtag. […]

Read more | Comment


Marketing Soothsayers: It’s Time To Go ‘Native’ With Your Advertising

Display Advertising Column -

Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions. Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67 percent calling it “interesting and valuable,” […]

Read more | Comment


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!