At 20 Years Old, Spam Is Alive & Well & Proving Bill Gates Wrong

email-spam-600

It’s probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry uses April 12, 1994 as spam’s birthday — the day that a “Green Card Lawyers” solicitation was sent to more than 6,000 Usenet newsgroups across the web. Today, there’s plenty of spam on social […]


Twitter’s New Profile Page Is Now Available For Everyone

twitter-grab

Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take a Look” button in the banner that should appear at the top of your screen. If it doesn’t, this link will take you to a page to get you squared away (and give […]


Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Caterpillar stacked screen shot

Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar’s “Stack” video generated over a million […]



 

Face-Making Contest Calls Attention To Plight Of Children In Warzones

Creative Of The Day -

Here’s a heartwarming campaign for a good cause. To call attention to the strife children experience while growing up in war zones such as Palestine, Right to Pay and War Child Holland — which both teach kids how to cope with their feelings through sports, games and other means — teamed with Amsterdam-based ACHTUNG to […]

Read more | Comments Closed


Choosing A Media Agency: Look Inside & Hold Up The Mirror

Search Marketing Column -

In our industry, we are constantly evaluating the way we choose our vendors and agencies. Increasingly, we are applying the same scrutiny, inspection and even introspection to how we choose our clients. Matches made in heaven are rare and certainly not static. The landscape around us is constantly changing, so keeping the evaluation ongoing and […]

Read more | Comment


Branded Content Leverages Young Love To Sell Ice Cream

Creative Of The Day -

Taking a page from Greece’s Lacta Chocolate, Cornetto, a Unilever-owned European ice cream company, is out with the second episode of its Cupidity series, a collection of online films that explore young love. This most recent chapter, entitled Travellers, takes a look at a young man and a young woman and their missed connection. It’s […]

Read more | Comments Closed


Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Display Advertising Column -

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in enabling marketers to create engaging and relevant experiences for their audiences — one by using data, and the other […]

Read more | Comment

Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy

Creative Of The Day -

Here’s some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election and Nelson Mandela was elected into office. And Bishop Desmond Tutu coined the term “the rainbow nation.” The rainbow, of course, represents the country’s diversity and its many achievements. To celebrate the 20th […]

Read more | Comment


Affiliate Marketing Turns 20: Myths, Milestones & Momentum

Affiliate Marketing Column -

It was the year Forrest Gump sorted through a box of chocolates, the only strike happening in Major League Baseball was between the players and management, and Sheryl Crow declared, “All I wanna do is have some fun.” 1994 was also the year affiliate marketing officially burst on the scene. Now, 20 years later, the […]

Read more | Comment


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!