• http://www.brand.com/blog James R. Halloran

    Damn… I can understand intentional link-building schemes like what RapGenius and J.C. Penney did, but one page with “suspicious” links penalizing the whole site is a little extreme, I think.

    At least Google isn’t being a hypocrite by not penalizing itself when they did some wrongs. I do remember when their browswer — Google Chrome — first came out and they used unethical link-building schemes to promote it. I remember reading lots of reports about how they ended up hurting themselves because of that.

  • notrepresentinggreenville

    From an ethical view, I think that any SEO is an attempt to game the system. That isnt what Google want.

  • Karlosb

    These larger brands that bend the rules is very frustrating. Their brand is so well-known that their websites already carry so much authority that it is extremely hard for the smaller companies to compete yet they feel it necessary to bend the rules. Also, their penalties seemed to last a fraction of other companies.

  • http://www.keshkesh.com/ Takeshi Young

    Moral of the story: If you’re a big brand, a Google penalty is just a slap on the wrist. You’d be almost foolish not to be aggressive and get penalized, if for nothing else than all the free publicity that would generate.

  • http://www.clickfire.com/ Emory Rowland

    For SearchKing, I think you mean from PR8 to PR4? Looks like they still have their PR4 :)

  • http://searchengineland.com/ Danny Sullivan

    I’m talking about what happened then, not current.

  • http://www.bettergraph.com/ Anoop Srivastava

    People think that google not penalize the big brands, but google show up that The rule is same for all of them. Recently Google Penalize the Halifax bank site.

  • http://searchengineland.com/ Danny Sullivan

    oops, I see, yes, i had that backwards. fixed now.

  • MC Daza

    The underlying issue here is that there is such a black box on what Google’s policies are that if you are not a big company you can’t really know why you are getting penalized or why your rankings are changing. Luckily for these big brands they can post on forums and actually get a response from Google executives (like Mozilla). Plus their penalty is a few days or months in the gutter. But, what happens to the rest of us? The system is just not fair…

  • http://seewhatdolionseat.com/ David Tsilosani

    great post!

  • tobryant

    In business you can buy and sell any company asset…except page rank. Its hard for companies to get their head around the fact that not everything on the internet is a business or for sale.