• http://www.righdirectionmarketing.co.uk Roger England

    Interesting post Jayson. May I suggest #11: “Don’t worry about how you write, it’s only read by Google-bots!” So often, clients get bogged down with the technical aspects of SEO, they lose focus on the most important things that rank your site – humans! Writing content that people will enjoy reading mustn’t be overlooked, too.

  • http://uk.linkedin.com/in/williamharveyuk William Harvey

    Hi Jayson, thanks for the post.

    I’ll kick this one off…

    I agree in large but the following “I Don’t Need Specific Experience In Your Field.” I disagree with.

    A good SEO/SEM consultant will have the skills to back calculate any given sector and analyse the various metrics, and then be in a position to place the clients competitive position.

    A good SEO consultant will also gain relevant information such as companies online goals, financial forecasting and targeting, new product line, old ones, products to push etc, what’s trending in the sector, what will be new for the coming year etc etc. – there’s 100’s of questions.

    Then there’s detailed competitor analysis – there’s way too much to list here.

    From all of this information, which is a requisite before starting any new campaign, allows a good SEO consultant to fully understand a sector and in some ways (online) more so than the client.

    We SEOs always hear praises from clients, especially presenting this data during a brainstorming session and hearing how we’ve opened their minds to new and real possibilities.

    Yes I agree that there are too many bad apples, but good SEOs and SEMs add tremendous value to the client but the neg SEO articles keep coming.

  • 7evident

    #12 seek to employ an SEO consultant who asks for payment when successful on pre established targets – then you are certain that what works for you, works for them. Win/win is best!

  • http://www.LinkedMediaGroup.com Linked Media Group, Inc.

    For many of us who started out in search ten plus years ago I can’t tell you how many articles I’ve seen like this which have minimal value to the reader. Chasing Google’s Algorithm in any shape fashion or form is a “fools game” and a complete waste of time.

    The market has shifted: today, every brand needs to create meaningful content and share it across the social web. They are much better off NOT wasting any time at all on SEO at all other than just using a functional plugin like Yoast.

  • Jared

    Are you serious? What professional does work up front and ask for payment only if you like it?

  • http://idontsing.com/ Tom Jones

    Great article. Too many people don’t understand to ramifications of using a bad SEO “guru”. They are only looking at dollar signs in the immediate future when too often it ends up costing them in dollars and rankings later on. I emailed this to all the business owners I know. This sums it up really well.

  • http://www.sbwebcenter.com/ Steve

    I also disagree with #2. A good SEO, especially a veteran, who’s been there and done it, understands the intricacies of doing SEO for different industries. A good SEO understands that he/she has to do enough research in the niche to do SEO properly, but the core principles are the same no matter the industry.

    If you assume that all SEOs use some cookie-cutter strategy for building links, then OK, you’d be right.

  • http://onlineventures.asia/ Online Ventures Asia

    We try to educate our clients about quality. It’s our belief that in the end Google will have to provide quality results that satisfy the user. It’s our long term strategy. I find it annoying when I talk to SEO companies and they’re more interested in payment than process. Sometimes I wonder if they really have a process? ;-)

  • https://plus.google.com/+KristinSnodyOlson/posts Kristin Snody Olson

    Isn’t that the truth. It’s almost funny, but I know the truth is that some folks still buy into this.

  • sunder kry

    Some time ago i was working in a company that time i told them that what we are doing that is not a good seo and they force me to do wrong seo. Today i’m happy to leave that company couse i was right.

  • 7evident

    Absolutely serious, but not “if you like it” – when pre agreed targets are met.

    To flip the question, what “professional” would expect payment for SEO services that don’t bring his client results and ROI? What exactly would a client be paying for without seeing their website visibility significantly increased?

    Do you go to Walmart and get greeted at the door by the cashier saying “what budget do you have?”

    It’s time the SEO industry all works on results in our opinion. That’s why this is how we do it, and I suppose why we have tripled revenues year on year for the 5 years running since we did, with no bad credit…

  • http://www.BestOnlineResults.com/ Joshua

    How about I am best friends with Matt Cutts? I have heard SEOs hurl this at prospective clients to win business.

  • http://steveg.com/ SteveG

    Walmart is not marketing. Try this same scenario with TV or Radio and Newspaper advertising.

  • https://plus.google.com/+KristinSnodyOlson/posts Kristin Snody Olson

    Well said!

  • digitalscrm

    I agree with William. I’m a veteran in Digital advertising since 2001 (agency side and as a consultant). Not long ago I had a chiropractor as a client. Even though I did not know his industry, research quickly showed me his competitive market wasn’t that strong and that his business had a good chance to do well. Plus, I knew that there was a lot of room to work on social media strategies (video training, blogs, facebook, twitter, white papers, testimonials, TV interviews, PR, etc.).

    Result: His site made it all the way to positions three and four on Google with some of the keywords related to the “brace” they were selling and the medical white papers, etc. Locally, they made it number two.

  • sascha

    There are just three of that “lies” I ever heard by SEO´s. No SEO even not the worst one would tell you thinks like “Duplicated Content Is Fine” or “You Don’t Need To Worry About Google Algorithm Updates”. This article is just a sort of linkbait. ^^

  • sharithurow

    Hi there-

    Wow! I should add some of the lies I constantly hear.

    With all due respect, snake-oil SEO is not long gone. It is alive and well and thriving. I’m astounded (and admittedly, impressed) with some of the stuff that black-hat SEOs are doing. Though black-hat SEOs are not necessarily snake-oil SEOs. But that’s another discussion.

    My 2 cents on being a specialist in an industry: I have a background in medical genetics and biochemistry. I have a very good science vocabulary that makes me particularly suited for the medical industry. The do-it-all SEO probably does not have the education, experience, etc. that I have in science & medicine.

    That being said, there are people who have expertise in other industries that I don’t have.

    My point? I see no harm in wanting to work with an SEO who has some niche experience and successes. It’s an added benefit.

    Oh yeah…I’m Matt Cutts’ best friend.

    Kidding. :-)


  • disqus_7lEAhytOR7

    These SEO people call me every day all day trying to get me to sign up with them. I really hate the SEO industry and everything about it.

  • Mozartnow

    There is a process and I would be pleased to explain in detail how it works and why , we don’t have a black box to create quality link foundations.

    We have writers they cost money , you go to a mechanic does he say well once you drive the car for a month and its fine then pay no.

    If you looking to rank in say the UK why do this you host somewhere else I I had a client hosted in Michigan their business was in Florida ? why do you think Google is stupid or your smarter then them is that it ?

    Clients need to learn to read , Google is based on a math equation its called the Markov chain , before it was Google is was called back rub and Brin and Page wrote their thesis on what the Markov chain — so .

    Most times firms have their site built by a web designer great , looks nice was it built with seo in mind ? no it just looks good , a web design builds a site he is done , seo models don’t often match what designers do .

    Most clients live in a little bubble inside their minds and they believe everyone has heard of them , they have not most firms on local level never reach more then 40 miles from their base , why NO Branding , none.

    Press releases , classified ads , social media all triggers seo reaction and the social signals from Google plus are amazing and carry tons of link juice back to the main engine , why Google own G+ why not.

    Your site is not on its own ip big firm no brains sharing ips with what sometimes 100’s or 1000’s of other sites wont help come off the dime whats it going to cost for a dedicated IP 30.00 a month .

    I can give 200 Google signals that they give out and if followed all work , most firms sign and one week later like some lost child they go do we rank yet , my god are your egos that huge that in one week or one month you should rank its like dealing with children , women often say men act like kids when you deal with them from the seo level you see why .

  • Nathan Daniel Stowe

    Overall good advice, although I’d quibble just a bot with #6. True, if you are a plumber, you don’t want to be in dentists.com, but there is value in submitting to respected local search directory sites.

  • Ginger Morris

    I just contacted a SEO. He told me first he has to do an analytical study of my site. $1,500 and he will give me a report of his findings. Then I can find someone to make the changes or he can. He said it would be $60 an hour. He said once he makes that changes it is done for GOOD and only tweet the site every 3 months or so to keep it updated. I have only a 6 page site. http://www.NaturalLookMakeup.com I have had so many take my money and over the last 5 years change the site 3 times because there were not tags, search engines and on and on and lies, lies and money out the window that I don’t have. HELP.

  • 7evident

    My point precisely, I would personally never pay to place an advert, only for results – isn’t that the basis of PPC? (Go on, argue the Google business model isn’t working…)

  • 7evident

    “you go to a mechanic does he say well once you drive the car for a month and its fine then pay no.”

    True, but if it ain’t fixed, then you go back or expect a refund… Am I right?

    Any SEO agency worth dealing with should be more than happy to be paid on results – because results are what the client is paying for…

  • Philip Bonnici

    That’s helpful and insightful. Thanks!

  • Sana Sattani

    It could either be a copied material or people would have marked as spam, hence Google too marks at spam after receiving a fraction of spam request.

  • L. Esteban V Munoz

    that guy is a thief, I am a SEO beginner, and you really for a 6 page site dont need to pay 1500 for only a report.

  • Mike Search

    Yes, chasing the algorithm alone is a “fools game,” but recommending clients ignore SEO strategy (at minimum, know the basics of search-friendly architecture) is even more foolish.

  • http://www.LinkedMediaGroup.com Linked Media Group, Inc.

    You may want to read up on the Yoast plugin – it’s comprehensive and any brand using it will have basic SEO in place just by integrating it with a web site. I’m not advocating not paying attention to SEO – I’m underscoring how great content has overtaken SEO. But, you are right Mike – should have balanced the comment out a bit more towards SEO baseline practices.

  • http://www.maxtratechnologies.com/ MaxtraTechnologies

    Great Job Jayson DeMers Most of company do that for capture a project

  • Mike Search

    Yes, Yoast is a great plugin, and I recommend it for WordPress sites often. My point is that SEO is a required marketing task for the promotion of great content, just as much as social. If your content sucks, nothing will help you, and SEO (real SEO, done correctly) should not be synonymous with crap content.
    I spend most of my day cleaning up the mess that other “experts” have created in an attempt to “chase the algorithm” with no regard to quality. An honest, real SEO expert should help you produce great content in a format that emphasizes the signs of quality, unique, easily accessible content to search engines.
    Great content hasn’t overtaken SEO, it is part of SEO.

  • Ali Kazmi

    One tip what I was looking for a suitable answer which is that we will submit your website on 10000 search engine or directories in two day. How could it possible I get some information on this article but its not clear yet. How they can do that in just 5 $ also they give guarantee on fiver .they will do all work manually.

  • Praveen Sharma

    I have heard from many self proclaimed ‘SEO Experts’ who claim that they have studied Google a lot and it’s all about what you share in terms of content and don’t worry about user experience or outdated content.
    And it hurts most when you have to work under such people.

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