• Terri-Ann Richards-Cormier

    Great content! Another mistake I think a lot of brands make, especially locally – is not being up to date on what is happening within their own community. I think the best use of social media locally, is to share community events, news that compliments either your brands mission or their not-for-profit efforts. Showing support of other complimentary small businesses and organizations is a great way to share the ‘love’ and cross promote.

  • RavenCourtney

    Great point! Sharing content from your community and likeminded organizations is an excellent idea – and you’re right, I definitely would like to see more brands doing it.

  • Kaitlin Hawkins

    I especially love point #3. I’ve often fallen for this in the past, missing serious opportunities within my communities to share something new simply because I thought everyone was aware of it. Wrong! (And even if your followers have seen the news/info before, it’s your chance to bring it to new light or with a new perspective.)

    I think a big mistake that people make it over-sharing information. Not all social media communities are created equal – while I want to see a billion updates from the brands I follow in Twitter, I certainly don’t want to see that same kind of activity on Facebook or even Google+. You have to learn what information is relevant on which platform and then repackage it accordingly. And if that means that not everything you share on Twitter gets shared on your other social profiles, so be it.

  • http://flavors.me/40deuce 40deuce

    Love this post! Thanks Courtney!

    Sheldon, community manager for Marketwired

  • RavenCourtney

    Thanks; I’m so glad to hear that!

  • RavenCourtney

    Definitely true. I’ve seen brands that treat all social networks as interchangeable when in reality they each have their own etiquette and rhythms. It’s really important to be a good citizen of each!

  • Textbroker

    Nice post! I’d add in “Foot in Mouth disease.” We’ve all seen the outrage that an off-color tweet or promotion can have. These things don’t come from amateurs, either, so you have to be careful in what you say and when. Sometimes your witty reply accidentally divulges something confidential, and then you’re in hot water. Also, what’s funny to you might not be funny to your community. I use the grandma test – if I wouldn’t say it in front of Grandma (or a strict teacher for those of you with feisty grandmothers), then I shouldn’t say it on social either.

  • http://www.TheWritersSocial.com/ The Writers Social

    Great article, it opened my eyes to some great ideas and things to watch out for. I shared your article on my site for my readers.

  • RavenCourtney

    That’s a good test for all of us – brands AND individuals. Wish more people would apply it!

  • RavenCourtney

    Thanks; glad it was useful.

  • http://www.redstarcreative.co.uk/ Andy Kinsey

    great post, simple mistakes that many people make. especially the “im not tracking anything” type mentality

  • http://www.brickmarketing.com/ Nick Stamoulis

    It’s so hard to walk away from social media! Yes, social networks don’t operate on a 9-5 schedule but you can’t get so sucked in that you completely lose track of everything else going on. Check in, check out, come back later.

  • RavenCourtney

    Perhaps the hardest lesson of all of these to learn. I know I’m still working on it.

  • RavenCourtney

    Thanks; glad you liked it!

  • http://blog.clayburngriffin.com/ Clayburn Griffin

    It’s disappointing the word “strategy” appears nowhere in this. This is the biggest flaw of people doing social media these days. No strategy. That’s why things like #5 and #7/#8 happen.

  • RavenCourtney

    I’m sure there are plenty more social media mistakes to go around. ;) Maybe someone else can pick up the mantle and add to this list.

  • disqus_W4KjfaOksA

    Good post, Courtney. However I don’t agree with mistake # 1: Reading too much. To be honest, I think not reading enough is the biggest mistake people make. Why? Because social media is only truly effective if people pay attention to other people . There is nothing more annoying than a business that seems to think that they are all that matters.

  • RavenCourtney

    You’re absolutely allowed to disagree – I don’t expect everyone to have made all the same mistakes I have. Some people probably do need to read more, but the solution for me was to focus on just the sites that were bringing me the most value and dump some of my excess feeds.

    However, I DO agree that paying attention to others is what makes social media successful. However you get there!

  • apfwebs

    Agree. But for me, I have to do it by (for example, on Twitter) limiting the number I follow to the number I really intend to read, then make a point of reading. For my pea brain, limits are important to avoid information overload.

  • Fourtopper

    Man, do I fall victim to 1 and 2 a lot. Creating content to spread on social media is definitely more valuable, but you can’t discount making important connections on Twitter and LinkedIn.

  • sittinglazily

    I think #10 is the biggest one because so many companies are scared to death of offending anybody so their communications read like a bland HR drafted press release. It’s important to have fun, make jokes, and show off a personality. The rest of social media success IMO really boils down to having at least a thimbleful of empathy. You have to post quality content that others will value enough to want to share. There are companies out there that mistake the cause for the effect and rather than creating good content – try and go to shortcuts and use things like the companies listed at http://www.buyfacebookfansreviews.com to essentially try and buy fans. I don’t think that social media works like that. If you have some empathy, you’ll use that to figure out what your potential customers want to see and you’ll prosper for that.

  • RavenCourtney

    Great point! It’s all about achieving balance, which will look a little different for each person.

  • Karlosb

    having fun is key for me, especially if you have a fun brand. The social media team are always justifying themselves to us and I keep telling them there is no need! I think ensuring you user the same handler/name is important as well (not always the easiest thing to do if your brand name is a regular word) because people are much more clued up on social media now and will often look for your company on different platforms.

  • http://www.wisestep.com/ WiseStep

    Great piece. These are several rather common mistakes that I’ve seen made on social media, especially talking about themselves too much. No one wants to hear you chatter about yourself all day long – engage your following, ask questions and get them interacting with you!!