• Pat Grady

    I suggest a log or notebook or any kind of archive be kept, and the test data warehoused with the notes, conclusions, actionable steps then taken.

  • http://www.shopletpromos.com/ Shoplet Promos

    Great stuff. A list like this is really useful before spending the time creating an A/B test and analyzing the results. You don’t want to spend time, resources and money on a test only to find out that you missed something, could’ve done better or ended the test too early. Thanks, Ben!