• http://www.brickmarketing.com/ Nick Stamoulis

    Timing is so important for social media. It doesn’t matter if you craft the greatest update ever written, if your audience isn’t online to see it than it doesn’t do you much good. Not every business is the same, and sometimes your audience might be most receptive outside of normal business hours. 

  • http://twitter.com/RavenCourts Courtney Seiter

    Very true, Nick. And you can’t rely on other people’s studies of other brands to determine what’s best for YOUR audience. Gotta do it the hard way :)

  • http://twitter.com/ACTeeple Amy C. Teeple

    A big turnoff for me is when I like a page (either to get a discount or to show support for the company), but then I do not see an update from them for 6 months. When a post ends up in my feed after that time, I am often confused – wondering, “Did I like that page?” When updating my Facebook friend and likes, those pages are often the ones who I remove.Another pet peeve is when someone is an admin for more than one page and they use the same quote or status update on all of the pages. Why do I need to like these pages if you are just regurgitating the same thing on each one?

  • http://twitter.com/RavenCourts Courtney Seiter

    Yuck, posting the same update to multiple Facebook pages seems like a particularly terrible idea! Hard to believe all the audiences would ever be the same.

  • http://twitter.com/danielhaim Daniel Haim

    What about filters?

  • http://www.facebook.com/profile.php?id=703259916 Shanley Wright


  • http://www.facebook.com/profile.php?id=519063119 Tereza Litsa

    Great tips, thanks!

  • http://twitter.com/RavenCourts Courtney Seiter

    Happy to offer something that might help out a bit!

  • http://www.facebook.com/speakers4inspiration Paul Davis

    Fun read and good insight. Any personal stories of your own failures by which you learned these things?

  • http://twitter.com/RavenCourts Courtney Seiter

    Hey Paul! Oh, definitely. I really believe you can only get to a good place in any of these channels through trial and error. Most of my failures (in jobs before Raven Tools, of course) involved not being able to convince higher-ups that we needed to answer all comments, even (especially!) the negative ones in order to create a community around a brand. It’s so painful to watch comments and questions languish when you know you should step in!

  • http://www.seo.com/ Darin “Doc” Berntson

    Great post Courtney. I think a lot of these points fit for the majority of social networks. And each one can have different audience and flow to them. Facebook however is the big daddy, and I like the points you make here. 
    I think number 15 in your post would have to be to “Because you do not dedicate the time”. So many people either (a) rarely post, like you mention or (b) automate posts and never monitor and respond when needed. I have seen so many companies that do not dedicate the resources needed, and do not get online to answer basic customer service questions that could make their page a success!

  • http://twitter.com/RavenCourts Courtney Seiter

    You’re so right, Doc! It’s pretty easy to tell which brands are putting in their time on Facebook, and fans are savvy enough to notice, too. 15 would’ve been a much nicer number, too! :)

  • http://twitter.com/kent_ong Kent

    My question is except asking what they need, is there any other ways to know what my audience needs?

  • http://twitter.com/RavenCourts Courtney Seiter

    Asking is always good, but other than that your best is probably experimenting. Experiment with different kinds of content, different ways of phrasing your message, different times of day and frequencies of updates. Test each new element individually (i.e. one at a time) and you should be able to get some idea of what your audience is most responsive to.

  • http://twitter.com/pdx_couples Lindsay McGrath LMFT

    Right now my fans are colleagues and we communicate a bit.  It’s the branching out and getting real potential clients to like the page and begin to interact that seems to be the mystery for me!  I didn’t know I could schedule FB posts, so thanks for that tip!!

  • http://twitter.com/RavenCourts Courtney Seiter

    Lindsay, if you have a bit of a budget, some super-targeted Facebook ads could help you out in terms of building up a fan base. If you don’t, you can focus on brand-related (but not brand-specific) content that’s likely to garner you a bigger viral reach to help reel in new fans. Good luck!

  • http://twitter.com/kent_ong Kent

     Hi Courtney, thank you very much for your advice! :)

  • http://twitter.com/bigstickdogg Stickdogg

    Great article, garnering facebook interaction has been a constant struggle. I know I am guilty of not posting frequently enough or with enough relevant content.  It is hard to find the time to look for more content to post about on facebook when you are doing the rest of your duties.  At http://planforlifesuccess.com we are fledglings yet to these whole internet marketing and social media marketing games but they are fun to learn how to utilize. Even more fun when you recieve the interaction you are looking for.