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How the 15 top cross-channel campaign management providers stack up
Download "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016" and see how the CCCM market is evolving.
In this 26-criteria evaluation of cross-channel campaign management (CCCM) providers, Forrester identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAS, SDL, Selligent, SmartFocus, Teradata, and Teradata Marketing Applications — and researched, analyzed, and scored them.
This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
Visit Marketing Land’s Holiday Retailer, sponsored by Emarsys, to download your copy.