Top news and emerging ideas in display advertising, delivered every Monday.
AOL Expands Rich Media Ads To MSN And Millennial Media
Multiple premium ad formats are now available in-app for the first time through Millennial's network and on MSN sites in multiple markets.
AOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory.
The formats will now appear on Microsoft’s MSN.com and within apps in Millennial Media’s network, which AOL acquired last fall.
AOL’s Halo, Devil, Devil Full-Page Flex, Billboard and Loft ad formats are now available on MSN sites in the US, Canada, Japan and Spain and will come to the UK, France, Germany, Italy and Brazil in March. The lineup of linear video premium formats will be available in all of these markets later this quarter.
AOL took over display ad sales for Microsoft in its nine biggest markets this January.
The Devil Full-Page Flex unit is also now available on Millennial Media’s network of more than 65,000 apps. The format displays as a banner at the bottom of the screen. When users tap the ad, it expands in either portrait or landscape orientation and can showcase multiple band assets.
AOL is also making Devil Full-Page Flex and Mobile Interstitial ad formats available through its programmatic display solution, ONE by AOL: Display. Additionally, integrations with Nexage and Twitter’s MoPub will take effect in early Q2.
AOL estimates that these rollouts will expand its overall reach for in-app rich media ads by four-fold.