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17 link resolutions for 2017
Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.
Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you.
Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do the first one. That’s the biggest first step you can take if you’re not clued in to what’s involved with your link development.
1. Check out your backlink profile
This one is really never going to change, as far as I’m concerned. It’s definitely not earth-shatteringly new advice, but you would be utterly amazed at the number of people who have no clue about their link profile. I’ve dealt with people who don’t even know where they’d go to look for their backlinks. I’ve dealt with people who are confused about how to analyze what’s there and have never bothered, and people who are too terrified to even dig in.
Whether you want to pay for a tool or just rely on what Google shows you in their Search Console, just make sure you’re looking. Be aware that different tools show you different data, though, so if you’re going to keep track (and of course you are) then pick one and use it for trending purposes, too.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.