• http://twitter.com/VisionRockstars Vision Advertising

    Wonderful article, Courtney! I really enjoyed the read because we firmly believe that social media is all about storytelling, and you can’t do that if you don’t have a clear vision, a defined niche or a strong voice. “What am I going to offer my audience every single day?” should be a question every company asks itself before it starts marketing itself online. Great examples, too!

  • http://twitter.com/RavenCourtney Courtney Seiter

    Thanks! Yes, if storytelling is central to your social media efforts you’re guaranteed a leg up over those who are just “selling.” Feel free to chime in with any examples you like, too!

  • http://twitter.com/GoSocialBda Go Social

    This is a great article as it highlights two key aspects of Social Media 1. Speaking in a unique voice truly illustrates the Human side of brands and 2 the power and benefit of speaking in a consistent tone.  You’ve given some great examples that show real diversity in personality.  

    Most appreciated.  Clifton

  • http://twitter.com/boldbohemian Linda Bertram

    See below

  • http://twitter.com/boldbohemian Linda Bertram

    Informative and fun! I enjoyed the article and the tips especially since I am getting ready to go with my new gig, pflipmedia, a social media martketing company in my local area.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Keeping things human is a big and often forgotten key to social media marketing for brands. Thanks for the positive feedback!

  • http://twitter.com/RavenCourtney Courtney Seiter

    Thanks and good luck with your new endeavor!

  • http://seamus.is/ Seamus Condron

    I’d argue that two of the examples that feature the lazy marketing practice of “like this” or “RT this” are the antitheses of a “great voice.”  Community Managers, please don’t ever do that. It’s selling your souls for likes. In the long run those types ledes won’t help your engagement efforts.

  • http://twitter.com/andyfrancos Andy Francos

    I think this is a fantastic article.  Really informative and well thought out.  I was thinking of doing something similar for the UK, however it wasn’t going to be as extensive as this.  Will have to have a rethink! 

  • http://twitter.com/vikkiorlando Vikki Fraser

    I believe in brand voice too! Glad I’m not the only one :) http://www.thewhir.com/blog/social-media-voice-and-message-for-web-hosts Mine is for my niche but I think it’s true for any vertical.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Hey Seamus, I appreciate the opposing viewpoint. While “like this” type status updates won’t work for every brand, they can be effective for some audiences. I especially appreciate a novel way of approaching it, like Adidas’ “RT this to challenge a friend.” To me, that gives purpose and meaning to the rote command and makes it a bit more interesting. But I do hear what you’re saying.

  • http://twitter.com/earthcareinc Earthcare

    Awesome article, Courtney ! It’s really interesting to see how certain companies create their own tone and personality. Do you think certain industries should stick to certain voices? Or is it a personal choice? A personable tone seems to always work well.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Thanks so much! I think in general, a social media voice is a little more casual than a corporate voice but it can still be quite professional. A lot depends on your industry and audience, but friendly and personable will never fail. :)

  • Deadpanwalking

    Thanks for the shout-out to Huge. We have a great team of hilarious writers and smart PR folks working on the Twitter feed and we spent a lot of time developing the proper voice. We’re now doing the same thing for clients. 

  • http://www.facebook.com/uzairiq Uzair Khatri

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  • http://www.mennlay.com/ Someone Else

    I love this article…sometimes I feel like my job as a community manager is a menial task, but this type of marketing is beyond valuable. Not to mention so much fun when done right and when your audience gives great feedback!