• http://www.flavorplate.com/ Holly

    This a great list, Courtney. You covered a lot of ground, very comprehensive!

  • RavenCourtney

    Thanks! Happy to help. :)

  • atomicfire

    and what’s the point of all this? Where in the world is the RoI for all this time spent building a virtual audience that doesn’t listen to what you have to say? This industry merely perpetuates itself with self-importance. Most honest social teams are more worried about justifying their value to the company (aka keeping their jobs) with meaningless metrics like fan counts than actually contributing to the business.

  • RavenCourtney

    Hey there, thanks for the feedback. If it was unclear, the idea of this post is to build an audience that WILL listen to what you have to say. Though these are quick-win strategies, they’re still focused on building an audience that is relevant to your brand. That way when you’ve built up enough of a fan base you can measure traffic back to your site and conversions. There’s the ROI! :)

  • atomicfire

    I don’t mean to fault your list, it is quite thorough and and intelligent approach. That said, the question I think needs to be asked is that if you do all this– time, money, intelligence, is it worth it? Is Wal-Mart a better business with 10M fans on Facebook than with 9M or 0? etc. The topic of an entirely different article.

  • RavenCourtney

    That’s a fair question, and one that each brand must answer for itself. I will say that I believe the effort is worth it. Part of social media that can’t really be quantified is the idea of trust and social proof. For example, if I’m interested in a company and I can’t find them anywhere on social media, I actually trust them less. A respectable, well-kept social media presence is almost a new “must” for all legit companies.

  • atomicfire

    Fair point. But I can guarantee that Colgate sells no more (or less) Softsoap if someone tweets about it, or doesn’t. And in many cases, a poorly maintained social presence can hurt a brand, witness the ones with unremoved spam or railing customers who don’t get replied to. Social is not going away, but the idea that more followers = more awesome is too simplistic, and I witness so many brands evaporating dollars chasing things that have no measurable impact on their business because they are operating out of fear of, ‘missing out.’ Thanks for your civil discourse, I’ll leave this be.

  • RavenCourtney

    Good talk. I would read your column. ;)

  • http://www.brickmarketing.com/ Nick Stamoulis

    Never be ashamed to steal great ideas! Obviously you don’t want to copy someone step for step, but if your competition is trying something and it’s working why not see if you can make it work for you? How are they getting people to interact and engage?

  • http://www.sparque.biz/ Jeff Schmidt

    Courtney, this is outstanding stuff! Thanks for sharing. Very easy, very effective strategies for personal branding. THANKS AGAIN