• http://www.brickmarketing.com/ Nick Stamoulis

    “For the first time, users have the choice of totally tuning out messages
    from brands by looking at their “All Friends” feed. They’ll probably
    take advantage of it. Prepare bosses, clients and any other stakeholders
    that there could be an adjustment period ahead.”

    Good point. You don’t want any unnecessary panic in the office one day. Just keep reiterating that users have most of the control and they decide when they want to hear from your brand. You can’t control what your customers do and there is no sense in panicking over it.

  • RavenCourtney

    I always think it’s better to over-prepare and then be pleasantly surprised if things aren’t as bad you think they’re going to be. But that’s possibly the former journalist in me. ;)

  • http://profiles.google.com/ajfried Aaron Friedman

    OMG @RavenCourtney:disqus I love this idea, and I want to quote this for an article I am working on… leave it to you to always crank out some good stuff :)

  • http://www.facebook.com/vijay.ram.75 Vijay Ram

    Is News feed segregation in Facebook a big threat to the companies who advertise,as in what if the users choose to stay personal and happy with their friends feeds or what if the users forget/Lazy enough to change the settings,as the news feed is never ending.

  • http://www.facebook.com/profile.php?id=1383400070 Courtney Seiter

    Thanks, Aaron! I tried to make it comprehensive because this is all the stuff I want to do for my brand, too.

  • http://www.facebook.com/profile.php?id=1383400070 Courtney Seiter

    The default feed will still be the mix of people and brands that we’re used to now, but it’s hard to say how much users will want to explore those custom feeds. They’ll be a lot more accessible than, say, an interest list is now, so I think there’s a pretty good chance a lot of activity could go there. However, I’m sure Facebook will find ways for brands to reach their fans, especially if they can make money off it.

  • http://www.localtrifecta.com/ Lincoln Chan

    Great article. Thanks for the heads up!

  • Sarah Bauer

    With the new topic-grouping feature for headlines, we’ll really have to step up our real-time marketing game big time. Awesome tips here…never too early to prepare!

    Sarah Bauer
    Navigator Multimedia

  • http://www.facebook.com/profile.php?id=1383400070 Courtney Seiter

    Thanks! Yeah, there’s some potential in the news grouping feature. I’m looking forward to seeing that “in the wild.” ;)

  • http://www.facebook.com/profile.php?id=1383400070 Courtney Seiter

    Thank YOU!

  • http://twitter.com/bradclosson Brad Closson

    Great article. Very informative. Lots of changes in this wave.

  • RavenCourtney

    Thanks, Brad!

  • http://www.wisestep.com/ WiseStep

    Incredible insights ….on the all the unique ideas and concepts available as to how to stay breast and in tune with the policies, procedures and by laws of Facebook business pages and changes!!