• JohnStack

    Great post Aaron! Yes, sorry you missed something – perhaps a big one: As Apple and Android platforms have matured, it is significantly easier for brands – both large and small to get apps shipped. Starting at the most basic, CSS libraries like Twitter Bootstrap, and native sharing (Twitter/FB) in iOS have helped a great deal and extending to BaaS (backends as a service like Kinvey and Parse) that provide user management, notifications, and cloud services, it is much easier and cost effective to build great apps from the ground up.

    Also, to clarify/edify about Apple Passbook: It’s great to have the “non-removable” app but there is absolutely no replacement for having an icon on the “mobile desktop.” That icon – with accompanying push messages and badges makes for excellent brand awareness – on a daily, if not hourly basis.

  • http://ForwardPushMedia.com/ ForwardPushMedia.com

    Location, location, location. As more apps know where we are, better information will be served to us. The balance between privacy and being helpful is a topic we are thinking about in 2013.

  • Lucky Balaraman

    Aaron,

    Your clairvoyant colleagues also tout augmented reality as one of the major floats in the parade of 2013 mobile marketing trends. Since superbrands are already dabbling in it, there should be no trouble finding good content for a thoughtful post on the subject.

  • http://www.dazeinfo.com Dazeinfo

    I am surprised to see such wrong figures far from reality. I am wondering over the authenticity of your source.

    You said US has 172 Million mobile subscribers…… The correct fact is only the smartphone subscribers in US stand as big as 116.5 million till Aug 2012 with 44% of Smartphone users penetration. ( http://ow.ly/gIMoS / http://ow.ly/gIMAi )

    Besides, China already crossed more than 1 Billion mobile subscribers in March last year. ( http://ow.ly/gIMF8 )

    With all due respect to your thoughts and source, I would suggest you to cross verify rest all numbers mentioned in above post or probably the source carry older stats.

  • http://www.dazeinfo.com Dazeinfo

    I am surprised to see such incorrect figures far from reality. I am wondering over the authenticity of the source.

    You said US has 172 Million mobile subscribers…… The correct fact is only the smartphone subscribers in US stand as big as 116.5 million till Aug 2012 with 44% of Smartphone users penetration. ( http://ow.ly/gIMoS / http://ow.ly/gIMAi )

    Besides, China already crossed more than 1 Billion mobile subscribers in March last year. ( http://ow.ly/gIMF8 )

    With all due respect to your thoughts and source, I would suggest you to cross verify rest all numbers mentioned in above post or probably the source carry older stats.

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  • aaronstrout

    Dazeinfo – I got the numbers from Mary Meeker of Kleiner Perkens. No disrespect to Daze Info but she is one of the foremost mobile experts in the world. I may be wrong but in general, I trust her stats.

  • http://qwikr.me/qrkim Kimberly Reynolds

    “Now, the game shifts to more location-aware applications that collect data or alert a customer to something they’ve indicated is of interest. This can be as simple as reminding someone that they are in the bread aisle at the grocery store and that they need to pick up bagels.”

    You prediction is right on the money and I believe it is going to become incredibly important to people…and the personal cloud is going to facilitate that type of “augmented” shopping experience. Great article!!

  • http://www.facebook.com/courtney.cose.7 Courtney Cose

    Great article Aaron; I agree location marketing can be pretty scary and infringe on people’s privacy. LocalZonely.com has created an app that allows the customer to
    control, when to be advertised to. Businesses can market to new and current
    customers in the area. Shoppers can find incentives and deals, in real time, in
    the palm of their hands, while being able to preserve their anonymity. The LocalZonely app doesn’t track the consumer it tracks the businesses. This is definitely, a better way
    to use location marketing.