• Pat Grady

    Great article, and I think you’re right – attribution in this niche, is trending!

    4) When it comes to selecting your AM / OPM, choose wisely, and consider how their pay model might influence them.
    5) Analytics and testing trump opinions, rumors and hearsay. Analytics data by itself, without an understanding of traffic generation, affiliate techniques and funnel timing, will lead most astray.
    6) One size does not fit all.

  • http://iaffiliatemanagement.com/ Rick Gardiner

    Great feedback, Pat. Thanks for sharing!

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  • Pat Grady

    Relevant article (yes, I’m biased, I guest blogged it):
    http://www.acceleration-partners.com/Top-Brands-Ensure-Affiliate-Revenue-Is-Incremental