Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks

unruly_logo-76Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack.

Earning 7.3 million shares for its “S4: Sound & Shot” social video campaign, Samsung holds the honor of being Unruly’s top shared brand of 2013.

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In second place is Geico, a new entrant on the list of most shared social video brands this year.

Earning the distinct title of most viewed online video ad campaign of all time, Dove’s record-breaking “Real Beauty Sketches” ad helped the Unilever brand rank No. 3.

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Along with Geico, new entrants to Unruly’s 2013 Top Ten Most Shared Social Video Brands include Budweiser, Kmart, Cornetto and EA.

This year’s “The Clydesdales Brotherhood” Superbowl ad helped Budweiser break into the top ten list at No. 4.

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Evian’s “Baby & Me” campaign pushed the brand to the No. 7 spot on this year’s top ten list.

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Pepsi beat out Coca-Cola, making the top ten list on the success of its “Test Drive” ad, a video Unruly classified as a ‘prankvert.’

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Unruly’s full list of top ten most shared social brands of 2013 include:

  1. Samsung
  2. GEICO
  3. Dove
  4. Pepsi
  5. Budweiser
  6. Red Bull
  7. Evian
  8. Kmart
  9. Cornetto
  10. EA

Along with its list of the Top Ten Most Shared Social Video Brands of 2013, Unruly is launching its first ever Video Sharing Awards. Winners are being announced via Twitter (#VSAs) today, with awards in more than 20 categories, including Top Video of the Year, Top Brand of the Year, Top Movie Trailer, and Most Shared Superbowl Ad.

You can find the full list of award categories and finalists on Unruly’s website, but here are a sampling of winners:

Top Movie Trailer – Universal’s Fast & Furious 6

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Most Shared Holiday Ad – Kmart’s Show Your Joe

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Most Shared Cat or Dog Ad – GoPro’s Fireman Saves Kitten

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Most-Shared Celebrity Ad – Volvo Trucks Epic Split (Jean Claude Van Damme)

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Related Topics: Channel: Video | Google: YouTube | Marketing Land’s 2013 Digital Marketing Year In Review | Social Media Marketing | Statistics: Popularity & Usage | Video


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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