Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks

Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its “S4: Sound & Shot” social video campaign, Samsung holds the honor of being Unruly’s top shared brand of 2013. [youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube] In second place […]

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unruly_logo-76Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack.

Earning 7.3 million shares for its “S4: Sound & Shot” social video campaign, Samsung holds the honor of being Unruly’s top shared brand of 2013.

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube]

In second place is Geico, a new entrant on the list of most shared social video brands this year.

Earning the distinct title of most viewed online video ad campaign of all time, Dove’s record-breaking “Real Beauty Sketches” ad helped the Unilever brand rank No. 3.

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=XpaOjMXyJGk[/youtube]

Along with Geico, new entrants to Unruly’s 2013 Top Ten Most Shared Social Video Brands include Budweiser, Kmart, Cornetto and EA.

This year’s “The Clydesdales Brotherhood” Superbowl ad helped Budweiser break into the top ten list at No. 4.

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=DNWURTYwn3k[/youtube]

Evian’s “Baby & Me” campaign pushed the brand to the No. 7 spot on this year’s top ten list.

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=pfxB5ut-KTs[/youtube]

Pepsi beat out Coca-Cola, making the top ten list on the success of its “Test Drive” ad, a video Unruly classified as a ‘prankvert.’

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=Q5mHPo2yDG8[/youtube]

Unruly’s full list of top ten most shared social brands of 2013 include:

  1. Samsung
  2. GEICO
  3. Dove
  4. Pepsi
  5. Budweiser
  6. Red Bull
  7. Evian
  8. Kmart
  9. Cornetto
  10. EA

Along with its list of the Top Ten Most Shared Social Video Brands of 2013, Unruly is launching its first ever Video Sharing Awards. Winners are being announced via Twitter (#VSAs) today, with awards in more than 20 categories, including Top Video of the Year, Top Brand of the Year, Top Movie Trailer, and Most Shared Superbowl Ad.

You can find the full list of award categories and finalists on Unruly’s website, but here are a sampling of winners:

Top Movie Trailer – Universal’s Fast & Furious 6

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=dKi5XoeTN0k[/youtube]

Most Shared Holiday Ad – Kmart’s Show Your Joe

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=9PVhIMr4ScI[/youtube]

Most Shared Cat or Dog Ad – GoPro’s Fireman Saves Kitten

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=CjB_oVeq8Lo[/youtube]

Most-Shared Celebrity Ad – Volvo Trucks Epic Split (Jean Claude Van Damme)

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=M7FIvfx5J10[/youtube]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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