Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015

Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015.

PC Get Slight Boost, Still Outpaced By Mobile

Gartner predicts “a relative revival of the global PC market” this year, driven by enterprise upgrades. However it says tablets will outsell PCs next year (which has been predicted before).

The PC now lives in a multi-device world — getting larger with wearables — and will never again have the centrality they once had.

Gartner IT forecast

I’m sure this is discussed in a report somewhere; however the Gartner press materials don’t talk about the relative share of PC operating systems and how Google Chrome is doing vs. Mac or Windows. Macs have been able to maintain their price premium but otherwise there’s enormous downward price pressure on PCs in part because of Google Chrome’s low price points.

Mobile phone “shipments” (not equal to sales) will outpace PCs by at least 6X in 2015 according to the forecast. Gartner says that  “smartphone sales will represent 88 percent of global mobile phone sales by 2018 — up from 66 percent in 2014.”

Android Rules, When It Comes To Operating System

With that comes the following estimate of operating system share:

Global OS share Gartner

When viewed as a whole, the device market is dominated by Android with Windows and iOS/App reaching near parity in 2015. Accordingly there will be almost four Android devices for each Windows device in the world in 2015 according to Gartner. When it comes to Mac/iOS, it will be nearly five-to-one in Android’s favor.

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Business Issues | Microsoft: Mobile | Microsoft: Windows | Microsoft: Windows Phone


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • whatsa2

    Yes its far too vague…
    does he mean devices? then yearly shipments favour phones as its a 1-2 yr replacement. PCs/laptops and tablets to a lesser degree have very long life cycles. 4-5 yrs…
    Are people necessarily using PCs less or are they now spending more time online with mobile accessibility?
    It really does not say much … if you are interested in sales fine but installed base and usage (which is what a take-over is based on).

    If anything sms is the big loser here
    PC sales are flat
    And phones have really hit a wall in advances and soon to be easily and cheaply commoditized. I expect a drop off in sales as people keep their phones for longer as they did before the smartphone revolution.

  • symbolset

    Well if average revenue per user is 4x as high on iOS as on Android, and there are 4 to 5 x as many Androids sold, then they are about the same in gross revenue. Hurray! Competition!

  • symbolset

    Apple and Google have come out of nowhere in the last 7 years to give Microsoft a sound drubbing. Microsoft at only 13% share of computing sales? Amazing! No wonder Ballmer is a former CEO.

  • Dale Butterfield

    No. Google Android users in total are spending around half as much on apps on more than twice the user base, and hence app ARPU on Android is roughly a quarter of iOS.

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