• http://www.brickmarketing.com/ Nick Stamoulis

    It takes a lot of nerve to have a position that you are willing to stick with no matter what. There are always going to be people that don’t agree and get pretty aggressive about it. But you have to be willing to stick true to what you brand is and you’ll find people will rally around you.

  • Brian Clark

    It’s true. The history of marketing has been built around avoiding negativity. But that’s not only impossible, it means you’re perceived as a water-down bland corporation. That’s not what’s working now (if ever).

  • http://jeffkorhan.com Jeff Korhan

    Enjoying the Entreproducer podcast Brian – your mention brought me here. Content marketing that works is specific. Great reminder for all of us to take a stand, pick a lane, and focus on what matters most to that audience.