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3 Requirements For A Successful Link Building Campaign
What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.
Although every project is unique, there are three basic requirements that are essential to the success of any link building campaign.
- A genuinely useful product or service.
- Some form of quality content on the site.
- A willingness to collaborate and integrate.
If even one of these three critical pieces is missing, link acquisition becomes very difficult — and the entire project’s success is jeopardized.
Let’s dive deeper into each of these critical link campaign elements.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.