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4 e-commerce link building tactics that still work in 2016
Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links.
But where do I start? you ask. Who would possibly want to link to my specialty dog clothes shop?
Do not fear! With a little bit of work, you can build links to any e-commerce shop — I promise. After building links to a number of my own e-commerce stores, I’ve whittled down four of my go-to tactics (plus a bonus tactic!) to make your life easier.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.