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4 steps to maximizing Customer Lifetime Value
Customer Lifetime Value is the most underappreciated B2C metric.
For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or customer acquisition cost (CAC). For top-performing B2C companies, it’s the metric in which business decisions are made.
In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized.
Visit Digital Marketing Depot to download “4 Steps to Maximizing Customer Lifetime Value” and learn how you can capitalize on your existing customers and ultimately drive more value.