• John Wynne

    Great article! At Evergage I speak with a lot of our customers who are looking to increase engagement and conversions on their content sites and these are some great points I will suggest to them. I think your right that it can sound or feel overwhelming but like you said its not about creating new content, its about putting the right existing content in front of the right people at the right time. Making it easier for the right people to find the right content, making it more prominent for them so they don’t have to go searching for it and likely give up and bounce before they find it.