• http://kbradyservice.com/ Kristen Brady

    I thought this was a very well written and informative article. I especially liked the section on usability professionals testing those 6 points about visiting your website. Thanks!


  • sharithurow

    Hi all,

    A fellow Tweeter mentioned that “Context” can also be king. I admit I was flip-flopping with that headline. It could have just as easily said, “Context is king, content is queen.”

    But you see, Queens can and do rule quite well. I’m not giving context 2nd place at all.

    My 2 cents.

    And thank you Kristen for your kind words.

  • http://kbradyservice.com/ Kristen Brady

    You’re welcome!

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph


    Great points! I like 4. We perceive and proceed. Even if our site is a tad slow the appearance of your blog or business site can make all the difference in the world.

    Some sites look heavy. We jet from these fast. Others, light and quick loading…at least it seems.


  • http://workado.com/ Justin McGill @ Workado

    UI/UX is such a critical phase that SO many websites and even web apps get wrong. People don’t realize they can possible double conversions just be focusing on those elements. Great breakdown.

  • Chris Koszo

    Yup. The ROI on UI/UX vs SEO is a pendulum that swings back and forth during the life of a site, and each should be addressed appropriately. Sometimes you’re maxed out on one, and neglect the other. Sometimes there’s low-hanging fruit on both ends at the same time, those are good days!

  • Tejas Solapurkar

    The 4th point is actually true… people have that wrong impression of download time. Usability is very well explained…

  • Erik Hagborg

    Great post. Two thoughts.

    First, a suggestion. Rather than King and Queen, the expression I have heard (and agree with) is that Content is the King and Context is the Kingdom. Thus without (a Kingdom | context), (being a King | content) means nothing.

    Second, I would argue, that while Don Norman developed the term UX to mean ALL interactions between the organization and its customer, the current, and predominant, interpretation is that UX refers only the experiences with those systems that have “users”, such as websites, applications, phone directories, etc.
    I believe that the overarching, end-to-end experience between a customer and an organization is better coined as the Customer Experience (CX) a rapidly developing field in its own right.