There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business? If you’re in an appropriate vertical, Pinterest has the power to make your business grow larger than you ever dreamed.

If you are only using Pinterest for DIY projects and delicious recipes, expand your thinking to help drive targeted traffic to your business. Below are four ways you can do this.

1. Feel Free To Pin Daily

Pinterest moves fast, so if you want to build up your business, you have to get into a groove. Pinning daily is surprisingly easy, because this site is addictive. That’s both good and bad for you.

Pinning new pictures, videos, recipes, and infographics every day is easy, because it feels more like fun than work. However, you have to make sure you don’t spend too much time doing it, otherwise you may not get a good return on your time investment.

Image used with permission from Pinterest

Image used with permission from Pinterest

Think about creating daily themes for your Pinterest boards, as long as they’re all relevant. That way, your followers get new content every day and you have themes to search for, which saves time. Include a mix by sharing items from other pinners and introducing new content.

2. Humanize Your Business To Help People Relate

Sometimes consumers just want the human touch. Your Facebook page is likely more professional and polished, while your business Twitter tweets are understandably truncated since there’s not a lot of room to say much of anything. But, you can use your Pinterest page to let your true self shine through.

WestElmPinterest

You don’t have to share information about your spouse or your kids, but you can give your customers and fans insight into the things you like, your favorite foods, the images you love, and the things that make you laugh.

3. Educate, Inform & Entertain

Make sure that all the things you pin are informative. They should educate your followers about your business, but they need to entertain, as well.

Image via Flickr by Jacob Bøtter

Image via Flickr by Jacob Bøtter

For a successful Pinterest page that also benefits your business, you have to strike a very delicate balance. It’s easier than it sounds, as long as you follow solid principles:

  • Create organized and relevant boards for all your pins.
  • Create boards for themed days, sales, new products and humor.
  • Don’t pin all jokes one day, all recipes or DIY projects the next, and business information the third; mix it up so your followers can enjoy the variety.
  • Post on a daily schedule but don’t overwhelm everyone with new pins; 4 to 5 every few hours is perfect.

4. Highlight Big Items & Events

Creating original pictures, videos, and graphics to pin is excellent. You have the chance to share new items in your product line-up, emphasize new techniques, and generally keep your followers up to date.

Image via Flickr by mkhmarketing

Image via Flickr by mkhmarketing

Fresh information is always welcomed on Pinterest, and new things are more likely to get re-pinned by others. That increases your reach even more, which helps your business blossom. It also gives consumers on Pinterest an inside edge, especially for sales and new services, encouraging them to engage with the site more.

Pinterest’s popularity shows no signs of stopping, so it’s a great time to explore the opportunities. How do your favorite pinners make the site work for their businesses?

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Business Use & Advertising | Social Media Marketing Column

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About The Author: is the Digital Marketing Manager for Nimlok, a division of the Orbus Exhibit & Display Group where he oversees all on-site and off-site marketing.



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  • http://www.TheWritersSocial.com/ The Writers Social

    Thank you for this article, I do so much advertising and work on Facebook and twitter that I forget that there are more social sites to use for content marketing. I wish there was a way to be able to post to multiple sites because it does take up so much of my time. Again great article, I will be posting it on my site for my members to read.

 

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