• sharithurow

    Hi,

    I suggest the book Eyetracking Web Usability by Jakob Nielsen. Incredible research and examples of what people REALLY look at and why. Also the book Eyetracking the User Experience by Aga Bojko (from Rosenfeldmedia.com).

    People do use peripheral vision on websites to accomplish tasks.

    Also, that Kinesis study? It’s not fully contextual, IMHO. If a website looks too hard to use, then people will dismiss the site as unprofessional. In usability, people say things but their actions are often quite different.

    I’m not discounting emotional design and aesthetics. I just think that scientific data and the interpretation can be more reliable than marketing data.