• http://www.orkidedunyasi.com/ cicek siparisi

    good post and thanks for information

  • Aaron Mahl

    Well done.I would add, however, that another myth is that RTB – especially as it pertains to mobile – is something that will be important in the future, not today. That couldn’t be more erroneous. Look at What Airpush, MM, and now the social networks are doing with mobile RTB. If it’s “the future,” then the future must be here. http://www.airpush.com/what-is-mobile-rtb-and-why-should-i-care/

  • Andrew Lerner

    I can’t agree with you on Myth #1. Our company’s looked at many hundreds of RTB campaigns for many hundreds of brands – through most dsp’s, trading platforms, you name it. As a rule — meaning campaign after campaign — the majority of the impressions runs on low quality inventory that’s often fraudulent. This is particularly true around CPA campaigns.