• http://www.brickmarketing.com/ Nick Stamoulis

    “Nike showed that you can capture the spirit of an event, and start conversations, without being an official sponsor.”

    I think Nike has a little bit of an advantage, considering what a huge,
    global brand they are, but it’s a good lesson to learn. Your brand can
    get involved in an event without actually being involved. It’s about
    making yourself part of the conversation.