• http://www.brickmarketing.com/ Nick Stamoulis

    “Failing to leverage social media will reveal some weaknesses to
    your competitors, though — like your company’s inability to provide
    knowledge and remain current within your industry.”

    Excellent point! The more tight-lipped you are the less consumers will trust you. Why should they, when the competition is just an open book of knowledge and information!? Maybe you don’t give away the whole farm, but certainly you share some milk without risking the cow!

  • http://ErrantIT.com/ ErrantIT.com

    I am pretty sure until company’s dive in they have no idea the extent social media tries to extort money from them to stay in touch and reach the fanbase which they themselves have built up.

  • Alden Dale

    Not sure the single fact supporting Myth #1 is applicable. In 2011 it was significantly easier to leverage social media to drive conversions, but the main player in the arena was Facebook. Frankly, since 2011 ability to have organic reach to a fanbase has decreased so dramatically that studies then no longer are useful.

    I really do think Myth #1 is true. Show me some stats from the last 3-4 months to prove otherwise, but unless you pay to play (and the price for this is going up significantly) people really are not seeing your posts. Organic SM marketing is effectively dead; paid SM is the only avenue left.

  • Winfield Danielson

    #5 is the big one I hear all the time. People don’t take the labor into account; it really requires a dedicated employee to do it right.

  • Winfield Danielson

    #5 is the big one I hear all the time. People don’t take the labor into account; it really requires a dedicated employee to do it right.

  • http://twitter.com/#!/steveolenski/ steveolenski

    Nick, thanks for the comment. The key word here is “transparency:” and so many dont grasp that concept or dont wish to. Love the cow analogy, too!

  • http://twitter.com/#!/steveolenski/ steveolenski

    Cant say I follow you when you write about the extorting of money? Are you referring to social media managers, social media companies?

  • http://twitter.com/#!/steveolenski/ steveolenski

    Alden, thanks for the comment. I agree with you to some extent but I dont believe organic social media is dead by any means for the simple fact that word of mouth is among the most powerful of ALL mediums. So if you deliver relevant content to your customers and prospects they will read it and in turn share it as they see fit.

  • http://twitter.com/#!/steveolenski/ steveolenski

    Winfield, thanks for the comment. You are spot on re: the need for a dedicated person and often times more than one “to do social media right.” And of course it has to be the right person(s) who knows the brand, is experienced and on and on… but thats another story for another time :)

  • http://ErrantIT.com/ ErrantIT.com

    Was referring to advertising to social media websites. Wasn’t exactly clear in my wording, people and companies have spent hours upon hours building up fanbases, to have them(the fanbase) put behind a pay wall to stay in touch.

    To be clear this article is great!

  • http://endorsebug.com Endorse Bug

    Steve, You say that organic social media marketing is not dead. In your experience, which platform provides that best opportunity to have your message heard (provided the content is potent enough)?

  • http://www.guest-post-articles.com Sandeep Rao

    Well, as Neil Patel said in some another post on his blog, that social media is the new SEO. I think, he is right upto some extent, if not completely.

    I too agree that social media is much more powerful these days. I found how user’s read every single line of post from social campaigns when these are of their concern. Also, the meaningful way they respond to updates on a service or brand’s social media page reveals their true potential.

    Previously I though that paid social media campaign should be avoided as they are less valuable. But now, I am thinking differently. As stated in article, to find customer outside the existing network, paid social media marketing is kind of good practice.

    Thanks Riza for sharing the post here on Kingged.com.

  • https://plus.google.com/u/0/105306872111062070128/posts Stuart Dell

    Thanks for the share. Many have really been mislead by these myths. Well at least people can realize and understand it well. Here’s a fact though, social tools can help us manage all our social profiles. Do you know new social tools that we can use? Here 1 that I found, http://postific.com/ what do you think?