• http://www.adrianspeyer.com/ Adrian

    I think one thing to add to the mix for 2014 if you are breaking from Facebook dependence is to look at creating a branded community. There is a great opportunity for companies to benefit from having the community on their own domain, get the SEO benefit, and at the same time integrate with the social media work they are already doing.

  • RavenCourtney

    A great suggestion, Adrian. Social networks can change the rules on you at any time, but an owned community is something a brand can always benefit from.

  • ronellsmith

    Courtney,

    I couldn’t help nodding my head as I read each of these. I am so sick of the “viral content” nonsense. Now clients are asking for “viral videos.” Seriously!

    The points re: Facebook could not be more spot-on. I never cottoned to the platform, but it is alarming to see how people are willing to worship at the Facebook altar daily.

    The last point resonates mightily, even to the writer in me. We have to think beyond words. Our sites need it, prospects expect and are receptive to it, and it’s a great medium for sharing information.

    RS

  • RavenCourtney

    Thanks for adding your smart thoughts, Ronell. I am definitely a “word person,” so #5 is still one I struggle with sometimes. It all boils down to thinking for each piece of content, “What’s the best way for my audience to receive this?”

  • Daniel Chiteji

    History is repeating itself. Before marketers jumped on the social media wagon (free marketing); Google’s algorithm update coupled with the fact that more and more content was being added to the search engine led to Google Paid Ads. Marketers ran to Facebook & Social Media. Now, since Facebook has to answer to its shareholders, they are pulling the rug from underneath businesses with their recent update, decrease in reach, and putting their hands in business’s pockets. If you are not positioning yourself on Google+, you are doing yourself a disservice.

  • RavenCourtney

    Great point, Daniel! Of course, there’s no guarantee that Google+ won’t pull the rug out from under marketers eventually, but for now I think Google is just happy to have people there. ;) The one thing consistent about online marketing is that it’s never boring!

  • http://jwoz74.com/ Jennifer

    I had the same thought. If you own the network, no one can take it away from you or change it. Seems like marketers are running from network to network.

  • RavenCourtney

    Agreed! It’s great to get excited about the possibilities of new platforms, but a brand should always build on what it can own.

  • Ricardo

    Thank you very much for your article! I like the five points you outlined in this posting. I think that in 2014, we’re going to see where social media will be heading to in the future. Will Facebook be able to stay dominant? From my point of view, the time has come for something fresh, for something new. Facebook has become boring a long time ago and I think that users are willing to leave that ship in order to change to another, a better one.