• http://www.brickmarketing.com/ Nick Stamoulis

    I’ve recently started working expert interviews into my content marketing strategy and they are well worth every minute I put into it! Having a powerful name attached to your content really helps it get noticed and picked up by a few more places. Plus, it’s great to have a different point of view on my blog for my readers. Another voice can sometimes make all the difference in getting a point across.

  • Nigel Rawlins

    Good point about the pricing. I always quote a ballpark starting figure. For many businesses this is a good way to qualify prospective customers who may want to do business with you eg our prices start from $200, thus stopping tyre kickers and attracting serious customers. That does depend on appropriate, sensible and readable, content attracting them in the first place.