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5 ways to maintain your SEO ranking
You've worked hard to reach the top spot on Google -- now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.
Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries.
But what happens after you’ve earned yourself a top spot in Google search results pages?
Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends.
Today, I am going to talk about how you can sustain the keywords for which you’ve worked so hard to achieve rankings. These strategies will also help safeguard you from any potential algorithm updates.
1. Update your site
This sounds intuitive, but it’s one of the most common mistakes in the internet marketing niche. Google takes into account both content quality and content freshness as part of its ranking algorithm, so keeping your site current is a great way to maintain your position.
Antiquated strategies such as “text only” articles can potentially hinder your search engine rankings. If you want to maintain your keywords, you should update your content by adding an assortment of videos and images to your articles. This will enhance the experience of your readers and entice other people to link to your site.
Take the time to improve the visual appeal of your brand. Optimizing the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.