• http://www.brickmarketing.com/ Nick Stamoulis

    “Learning where to draw the line between building an accurate scope of
    work framework and giving it away to those who don’t know any better is
    the key to winning business on the right terms.”

    And it’s something that only time can teach you. When I started my SEO company I would bend over backwards for prospects in order to win their business. But I started to realize that sometimes I’d do so much work upfront that they wouldn’t need to hire me anymore–I had handed them a ready-to-go SEO campaign for free! It’s a hard line to walk.

  • Pat Grady

    Either side bends over at the start, it’ll stay that way. Be frank, look for fit, lean towards no more often that yes. Pressure and desperation are close cousins, know their faces, inside and across the fence.