• http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Excellent advice Mani. For social media, I completely agree that careful listening is super valuable. That are some good benchmarks for best times to post by social network which should be used as a starting point until you can gather sufficient data to adjust to what days/times drive the best engagement for your particular audience. Time zone variations are great for amplification. We find the 80/20 rule of sharing works well where 80% of content is high quality, relevant content from trusted authorities within our industry (e.g. this post) and 20% is original. Those that share only 100% of their own content are missing the boat as it limits perspective, though some huge influencers get away with it. Thanks for sharing.