54% Of Americans Post Original Photos Online & 18% Of Those With A Cell Phone Use Instagram

It’s official. If you are a connected adult and you don’t post original photos online, you are now in the minority. A new report by Pew Internet shows that 54% of online adults share original photo content online. This number jumped 8% from the 46% of users that shared original “created” content in 2012. The […]

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It’s official. If you are a connected adult and you don’t post original photos online, you are now in the minority. A new report by Pew Internet shows that 54% of online adults share original photo content online.

This number jumped 8% from the 46% of users that shared original “created” content in 2012. The age group that posts the most original content is hands down the 18-29 year old segment, with 81% posting photos or videos. Curated content has also rose drastically as well. Now 47% of those online re-post other photos and videos, also up 8% from last year.

Photo-Video-Creation

The content that’s been created or curated isn’t just photos either. Video posting is up eight percent, as 26% of people now post video online. The 18-29 year old demo again leads the way with a 56% adoption rate of those sharing others’ video on the web.

The driving force behind this, may just be the growth of social oriented mobile apps. A whopping 18% of cell phone users now use Instagram for both video and photo sharing and 9% use one-time video viewing app Snapchat. Instagram users are fairly heavy users as well with 24% using the app several times a day and 36% using at least once a day.

Instagram-Usage

For more information see the official study form Pew Internet.

 

 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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