Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer service; but, almost two-thirds of those who answered a recent survey say they’ll be spending more on paid social media ads this year.
According to a new report from the Nielsen-owned company, Vizu, 64 percent of online marketers say their budgets for paid social advertising is increasing this year. Thirty-four percent said those budgets will remain the same, and the other two percent said their budgets are decreasing.
That’s good news for Facebook and Twitter, not to mention LinkedIn and many other popular social destinations that rely on ad dollars — and are focused on attracting more advertiser spend.
But, most of the paid social spending increases will be fairly small. In the same survey, 41 percent of marketers said their budgets will rise less than 10 percent; another 15 percent estimated budget increases of 11-20 percent.