64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report]

Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer service; but, almost two-thirds of those who answered a recent survey say they’ll be spending more on paid social media ads this year.

According to a new report from the Nielsen-owned company, Vizu, 64 percent of online marketers say their budgets for paid social advertising is increasing this year. Thirty-four percent said those budgets will remain the same, and the other two percent said their budgets are decreasing.


That’s good news for Facebook and Twitter, not to mention LinkedIn and many other popular social destinations that rely on ad dollars — and are focused on attracting more advertiser spend.

But, most of the paid social spending increases will be fairly small. In the same survey, 41 percent of marketers said their budgets will rise less than 10 percent; another 15 percent estimated budget increases of 11-20 percent.

Related Topics: Channel: Display Advertising | Display Advertising | Social Media Marketing | Social Media Marketing: Advertising | Statistics: Spend Projections


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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