• http://twitter.com/RussellJensen Russell Dean Jensen

     I have heard “we have [x] amount of Facebook likes this week!” in high level marketing meetings. While that is good information for SEO and other online teams it means nothing to the investors of the company.

  • http://keithbloemendaal.me/ Keith Bloemendaal

    The biggest enemy of social media is actually measurement itself!

  • http://twitter.com/JubileeKelvin Kelvin Lockwood

    Once you totally understand the business objectives and the investment required to execute your social idea its possible to identify a relevant KPI.
    Add social ideas (different approaches for different networks / audiences) to your plan as you go. Focus more resources on the ideas deliver the most tangible results.