• http://michaeldmassie.com/ Michael Massie

    Fantastic summary of the essentials for using storytelling in marketing. And I agree, honesty is so very important to telling a story that sticks. Great piece.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I think B2B brands struggle the most when it comes to showing their personality. Our products/services might not be as “fun” as our B2C counterparts but that doesn’t mean we have to be boring with our content! As long as you have people that need your product you have a story to tell.

  • treepodia

    Thanks for advocating for storytelling. Too many of the newcomers are all about the technical side of content marketing without paying any attention to the very important issue of the narrative.

  • http://twitter.com/ArnieK Arnie Kuenn

    You bet! Not only do the get wrapped up in the technical side, but they get a “we have to produce something, anything” mentality. It’s always better to slow down, and create a story.

  • http://twitter.com/ArnieK Arnie Kuenn

    Hi Nick – totally agree. Heck the story could be about how people need your product!

  • http://twitter.com/ArnieK Arnie Kuenn

    Thanks Michael – appreciate it.

  • http://twitter.com/AndrewJayBart Andrew Bart

    Great article Arnie!

  • Jasmin Rae

    Arnie, I appreciate the creativity you put into this article. Indeed the act of storytelling is one way marketers can better relate to their audiences and speak the language they are speaking. I think brands struggle the most with #1 and #8.