• http://www.brickmarketing.com/ Nick Stamoulis

    You can make data say just about anything you want, so getting causation and correlation confused isn’t that hard. That’s why it’s so important to not silo your data and keep the big picture in mind.

  • Pat Grady
  • Pat Grady
  • Pat Grady

    “Confuse Correlation With Causation”! The bane of my professional existence! People are blind to the differences between these two things! And everything I see contributes to the confusion, here’s an example. It’s called “Google Analytics”, but it doesn’t analyze anything! That’s up to the user!!! But it’s not sexy to call it “Google Website Visitor Data Collection and Reporting Platform that Allows Analysts to Try and Make Sense of the Data”. That’s GWVDCARPTAATTAMSOTD for short!