• http://lonelybrand.com/blog Katherine Leonard

    Nice list Courtney – these all take a matter of seconds but make a big difference. And there’s nothing worse than an unpersonalized LinkedIn invite.

  • http://www.mikewilton.com/ Mike Wilton

    Great piece Courtney! It’s funny you mention the LinkedIn Invites first. This is a HUGE pet peeve of mine. I don’t like adding just anyone to LinkedIn because it leaves you open to spam, or unwanted sales pitches. Because of that, I actually have a line in my LinkedIn profile that says if we don’t know each other personally or professionally and you invite me to connect let me know why you feel we should connect. Unfortunately everyone still just sends me the default text.

    I also like the birthday message idea, I actually try and mix it up a bit. If Facebook, or now Google+, tell me its someone’s birthday I’ll reach out and send them a birthday wish via another social network. I know people get bombarded via Facebook, so its a nice way to change it up a bit.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Thanks, Katherine! And I’m with you – totally the worst!

  • http://twitter.com/RavenCourtney Courtney Seiter

    The LinkedIn invite is what inspired the whole post, actually. If given the opportunity, why wouldn’t you personalize? I just don’t get it. Birthday wishes on a different network: that’s a great idea!

  • http://twitter.com/jdags Jeff Dagley

    Thanks Courtney for writing this piece – it’s refreshing to see a focus on slowing down and taking the time to be personal and human in this world of instant, non-committal and one dimensional communication.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Thanks, Jeff – and I’m glad you feel the same way. Automation can never build a relationship the way being a real, engaged person can!

  • J Quigley

    Great article. I’ll definitely think twice before I leave a comment in future. Looking forward to reading more of your threads.

  • Teresha Aird

    Great post, not that I don’t already know all of the above but it is important to remember and do it! The FB birthday wishes is my biggest problem, laziness sets in at the exact moment when a personalized, thoughtful note would mean the most to the recipient.

  • http://www.facebook.com/bennyj01 Ben Jones

    I feel to simply like a comment on your own page is disheartening to the OP. Especially for someone that doesn’t have a myriad of virtual friends. I feel it’s almost better than not receiving the notification.

  • http://www.pimediaservices.com/ Mark Weyland

    Thank you for your suggestions Courtney. Would love to try these tips and make them a regular practice.

    I think if I were at the receiving end of such personalized messages and approaches, I would really enjoy them, feel like a member of the community and feel important as though my presence made a difference. If I can spread them with my associates, I am sure they would feel the same way too. Thank you once again!

  • http://twitter.com/TheINBRGroup The INBR Group

    I loved this article, Courtney. Thanks for writing it.


  • http://spinsucks.com Gini Dietrich

    Courtney! I’m minding my own business, scrolling through this blog post and wham! I see my face. Too funny! I’m glad you like how I thank people. I’m a big believer in personalizing where you can and, heck, it’s less than 140 characters. It’s not that hard.

    As for the rest of the blog post, I have so much to say on every topic you touch on. LinkedIn endorsements are lame. How hard is it to write more than “happy birthday” on someone’s wall? If you don’t know them well enough to personalize it, unfriend them! The #FF? Ug. We do *one* recommendation each week and it’s on Spin Sucks.

    Your point is exactly spot on: Personalize. It’s not that hard and you’ll stand out for it.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Surprise! :) Thanks for providing a great example for me! Actually, reading your “Starbucks story” provided the initial spark for this whole piece. I love the idea that a simple, personal gesture in an impersonal world could make such a difference.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Thanks for reading and for the lovely praise, Eddie! It’s much appreciated. :)

  • http://twitter.com/RavenCourtney Courtney Seiter

    Thanks so much! I hope spending that little bit of extra time on comments pays off for you in some great relationships. Keep me posted!

  • http://spinsucks.com Gini Dietrich

    Wasn’t that a great story? I love my barista.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Right on, Mark! That’s exactly the idea–instead of the “industry standard,” get into the empathy mindset of how it would feel to receive the comment or post.

  • http://twitter.com/RavenCourtney Courtney Seiter

    Good point, Ben! I agree–go the extra mile beyond the simple “like” whenever possible.

  • http://twitter.com/RavenCourtney Courtney Seiter

    I agree–remembering and following through is sometimes the biggest challenge. I’ve been known to rely on someecards for many a birthday wish–it’s *slightly* less lazy than just writing “happy birthday” and it’s fun to pick out one that will resonate with the friend.

  • Rvinyl.com

    Thanks for this…it’s easy to get lost in the ever changing world of social media. Thanks to you I found Storify…now we’ll see if I actually can use it!

  • http://twitter.com/RavenCourtney Courtney Seiter

    Oh, I love Storify so much! Here are some ways I use it that might get you going: http://raventools.com/blog/5-ways-to-use-storify-in-your-social-media-marketing/

  • http://www.qnary.com/ Qnary

    Personalizing things on social media is very important because it shows the person on the other end that you put some thought into the message that you sent them. LinkedIn is an important place to personalize messages because many people are beginning to connect to others whom they have never met. It is important to tell that person why you want to connect with them if you haven’t met, otherwise they may ignore your request.