Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

twitter analytics stats

Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn’t seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less […]


Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets

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Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing. Users with access to the dashboard — advertisers, Twitter Card publishers and verified users — are now able to see how many times each of their tweets has been viewed on Twitter’s Android […]


As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever

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Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an attempt to newsjack the situation. And today’s news that NBA superstar Lebron James is returning to the Cleveland Cavaliers is no exception. King James, as he’s called, began his career with his hometown Cavaliers then left four […]



 

Krylon Spray Paint Teams With DIY Bloggers And YouTubers For Web Video Series

Creative Of The Day -

Seemingly to bring some personality to the banality of the product category, spray paint brand Krylon has teamed with several home improvement online personalities including Mark and Theresa Clement from MyFixitUpLife.com, Gail Wilson of MyRepurposedLife.com, Beckie Farrant of InfarrantlyCreative.net, Liz Latham of HoosierHomemade.com and Mike Warren of Instructables.com. Teaming with these Do-It-Yourselfers, the brand, with help from Cleveland-based […]

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What Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways?

Marketing Strategies Column -

The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces that drive sales up or down, and by how much? To answer these questions, marketers need data. In yesterday’s world of mass media broadcast advertising, aggregated data was all that marketers had to make […]

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Rotating Banners: Why Image Sliders Kill Conversions

Design, Usability & Conversion Column -

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.) On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of […]

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Goofy Comedian Posts Whacky Instagram Videos to Promote Summer Festivals

Creative Of The Day -

To help promote over 300 summer festivals in the city, Amsterdam-based agency Natwerk created an Instagram-based campaign called The Festival Reporter. The work consists of 15-second videos featuring comedian Sina Khani who has created a collection of comical videos highlighting the many interesting things to do while in Amsterdam. From July 1 through the end of […]

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Dodge Marketing Plan Doom With A Performance Framework

Analytics & Marketing Column -

One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency’s biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing […]

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10 Lies You Should Never Believe From SEO “Gurus”

Search Marketing Column -

While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As business owners, it’s sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don’t know much about. Take […]

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