Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent

MicrosoftSquare

In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts’ estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063. Revenue was essentially […]


Official: David Besbris Will Be New Head Of Google+, Takes Over For Departing Vic Gundotra

Dave Besbris

The head of Google+ and Google’s social efforts, Vic Gundotra, announced that he’s stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn’t confirm […]


Facebook Continues Their Social News Push With New Editorial “FB Newswire” Accounts

facebook-news-featured

Facebook is quickly becoming the go-to source for news and an irreplaceable tool for media and reporters. Today, Facebook has announced a new resource powered by Storyful that will uncover breaking and newsworthy content. The new accounts will be active on Facebook at Facebook.com/FBNewswire and on Twitter at @FBNewswire. The posts from FB Newswire can […]



 

This Poster Made Out Of Missing Children Stamps Led To The Return Of Two Children

Creative Of The Day -

For the past year, a growing number of Canadians have been using real postage stamps to raise awareness of missing or exploited children in Canada each year. It would seem it’s their version of the milk carton. Using stamps as the centerpiece of this initiative was the idea of Lowe Roche, which also designed and […]

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Google Wallet & Apple Passbook: A Brand’s Next Best Friends

Mobile Marketing Column -

Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there’s no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile […]

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Watch These People Walk Right Past Their Own Loved Ones In This Homeless Awareness Social Experiment

Creative Of The Day -

We’ve all done it. We’re all guilty of it. Yet can we really be blamed for it? We’re busy people. We’re focused on our daily routine. We have things to do. People to meet. Places to go. And so it is without surprise we walk right past homeless people without ever noticing. Calling attention to […]

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The Disconnect Between Transactional & Promotional Emails

Email Marketing Column -

Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company’s e-commerce platform. Brands cite a variety of reasons for this, including: Transactional and promotional emails typically originate from two distinct systems […]

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Face-Making Contest Calls Attention To Plight Of Children In Warzones

Creative Of The Day -

Here’s a heartwarming campaign for a good cause. To call attention to the strife children experience while growing up in war zones such as Palestine, Right to Pay and War Child Holland — which both teach kids how to cope with their feelings through sports, games and other means — teamed with Amsterdam-based ACHTUNG to […]

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Choosing A Media Agency: Look Inside & Hold Up The Mirror

Search Marketing Column -

In our industry, we are constantly evaluating the way we choose our vendors and agencies. Increasingly, we are applying the same scrutiny, inspection and even introspection to how we choose our clients. Matches made in heaven are rare and certainly not static. The landscape around us is constantly changing, so keeping the evaluation ongoing and […]

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