The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are already more than a dozen surveys asking how consumers feel about having their in-store movements tracked. Having read every single one of these surveys and conducted several myself I can tell you the […]
As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman’s day job is spent promoting the North Lake Tahoe region to traveling consumers […]
It’s pretty clear that Facebook is leading the way in digital ad targeting, and will for quite a while. While Google is struggling with mobile and socially-driven demographic/interest targeting, Facebook keeps on releasing the hits. The newest release is key for those marketers looking to promote plugins/extensions or specific programs/apps by OS. One of the […]
Spirit Airlines is a brand people love to hate. Perhaps you’ve seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people’s expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its “cheap seats” approach to […]
New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion. Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and time again. […]
When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn’t just a numbers game — intelligent marketers (like those who are reading this article) are looking to get the most out of […]
As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. […]
There is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want […]
Coffee Bean & Tea Leaf is out with a cross media campaign to tout the brand’s iced beverages, notably, the Original Ice Blended drink which promises customers they will “keep cool and summer on.” The campaign includes outdoor, radio, social, mobile, video and online media. The campaign’s video, directed by The Real McCoys, has a […]
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