Report: Google May Be Subtracting Its Photo Service From Google+ And Offering As A Standalone Product

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Cue the Google+ is dead talk. Today Bloomberg reported that the photos service that’s been the biggest boon to Google+ may become independent from Google+. Google+ has the best photo functionality of any of the major social networks hands down. According to the report this move would allow for non-Google+ users to reap the rewards […]


Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue

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Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. In addition to lifting e-commerce numbers, Piqora reported referral traffic from Pinterest to its clients’ websites was up as well between January and June of this year, […]


Merchant Sues To Stop Yelp’s “Trustworthy” Review Claims

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A substantial number of local business owners are frustrated by (even resentful of) Yelp’s review filter. Now operating under the banner of “recommended reviews,” the algorithm’s purpose is to catch and segregate untrustworthy reviews or those that violate Yelp’s guidelines. Despite the company’s repeated efforts to explain and clarify the review filtering process, it remains […]



 

Bank’s ‘Automated Thanking Machine’ Shocks Customers With Heartwarming Gifts

Creative Of The Day -

Last December, Canada’s WestJet brought a Christmas Miracle to a planeload of its passengers. Before boarding, passengers answered questions and when they landed, they were presented with the item they wished for as a Christmas gift: everything from new underwear to a new flat screen TV. The video was viewed over 36 million times. TD […]

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The Fundamental Checklist For Website Navigation Design and Architecture – Part 2

Design, Usability & Conversion Column -

An optimized website is easy to navigate. In fact, one of the main reasons that people switch to a competitor site is navigation difficulty. So I created this navigation checklist to help web professionals ensure that their site’s navigation system is effective for both humans and technology. In Part 1, I went over the following […]

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Lifting The Veil On Audience Modeling: It’s Not Just Retargeting

Analytics & Marketing Column -

Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the response can be summarized by “Oh, you’re doing remarketing.” But I’m not remarketing. I’m building audiences. After the umpteenth conversation about how remarketing is a single form of audience-based advertising, I […]

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5 Simple Steps For Defining Uber-KPIs For Multiple Objectives

Analytics & Marketing Column -

Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium inventory to highly-focused retargeting ads. With the addition of custom audiences and FBX, Facebook is becoming viable for direct response in addition to awareness and advocacy. Now even paid search, the quintessential direct […]

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3 Mobile Search Warnings Google Still Needs To Add

Mobile Marketing Column -

No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results […]

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Collaborating To Win Marketing: Faster, Cheaper, Better Creative

Marketing Strategies Column -

In just a few short years’ time, the collaborative economy has grown from novelty to formidable reality. In the collaborative economy, goods and services are shared and sourced through peer networks (usually via an online marketplace), and access trumps ownership. Collaborative platforms have disrupted business models across nearly every industry, from hotels (AirBnB), to transportation […]

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