Google’s founders, Executive Chairman Eric Schmidt and its entire board have been named as criminal defendants in a case in Thailand. The case arises under that country’s “Computer Crimes Act.” David Hanks and Brian Goudie filed the criminal complaint after Google was non-responsive to requests to remove defamatory material from a blog hosted by the […]
According to a Reuters article, which is consistent with earlier news reports, European competition authorities are laying the foundation for a new antitrust case against Google focusing on Android. It appears partly designed to appease European critics who believe that the proposed “rival links” PC search settlement lets Google off too easily. That settlement hasn’t […]
On Tuesday Twitter flat out crushed expectations during their earnings call. While the big buzz was about ad revenues jumping 129%, there was some other interesting tidbits that came out about the overall audience. During the earnings call, Twitter CEO Dick Costolo stated that the overall number of monthly active users is 271 million, up […]
Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium inventory to highly-focused retargeting ads. With the addition of custom audiences and FBX, Facebook is becoming viable for direct response in addition to awareness and advocacy. Now even paid search, the quintessential direct […]
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results […]
In just a few short years’ time, the collaborative economy has grown from novelty to formidable reality. In the collaborative economy, goods and services are shared and sourced through peer networks (usually via an online marketplace), and access trumps ownership. Collaborative platforms have disrupted business models across nearly every industry, from hotels (AirBnB), to transportation […]
Not all epic creative has to be focused around interactivity. Sometimes epic can just be appreciated for its epic-ness. Like this Epic Driftmob feat from BMW which marries a little Fast and Furious: Tokyo Drift with the flashmob trendlet of several years ago. Mic Rodgers, a director who has worked on The Fast and the […]
For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton’s fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza Challenge, a six-week sponsored volunteerism effort. The campaign encourages people to volunteer and fundraise for a cause of their choice which they can share using the #TimberlandServes hashtag. […]
Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions. Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67 percent calling it “interesting and valuable,” […]
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