Google+ Invades Gmail: New Google+ Notifications Hit The Inbox

Today on the official Gmail Blog a new feature was announced, Google+ notifications in Gmail.  Basically this change brings Google+ interactions directly into a user’s inbox.  If a user opts in to have Google+ notifications delivered to their inbox, they can respond, +1 and more.

Here’s an example from Google’s post which illustrates the change, which begins rolling out today:

Users can now see all notifications including comments from others in real time, right in their Gmail inbox.  Additional functionality allows comments and +1′s to be posted to Google+ instantly direct from one’s inbox.

This will also work for mobile email users or POP IMAP users.  Anyone that doesn’t want to use a Google+ app can just hit “reply to this email” and the emailed response will add directly to the Google+ conversation.  This has been a popular feature for threaded web apps like Basecamp or forums.

Supported services include:

  • Android 2.5+
  • iOS 5.0+
  • Blackberry
  • Standard POP and IMAP clients

While some users may want to interact socially from their inbox, I can’t help but ask, “Is this a needed feature?”

An official Google+ app already exists for the major mobile platforms of iPhone and Android. Google+ notifications are already present within Gmail through the red notification counter:

The blog posts states:

“We’re always working to create a simpler, more intuitive experience for our users”

However, this change appears seems to make Gmail overly busy as Google+ is simply invading the screen, and they don’t need to.

So, if the big red interactive button in Gmail, the mobile app or Google+ web interface aren’t enough for you, keep an eye out for Google+ interactivity coming to an inbox near you.

Related Topics: Channel: Social Media Marketing | Google | Google: Google+ | Top News

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.blogsablog.com/ serdar

    thanks for this article

  • shepiji

    “However, this change appears seems to make Gmail overly busy as Google+ is simply invading the screen, and they don’t need to.”

    Correct if I am wrong, this happens in an email regarding google+ *IF* you have “notifications sent to email” turned on.

    So gmail itself is not overly busy. Just an email, that you get if you have notifications turned on.

    and if users never turned on the feature then its fine. If they turned it on, then this will be useful to them. 

    This kind of smells like” let me jump on the google+ pushed down our throats bandwagon.

  • http://twitter.com/gregfinn Greg Finn

    Thanks Shepiji,

    It should be noted that its not a matter of “if they turned it on” really.  When a Google user is “upgraded” to a Google+ account they are given the following post settings are checked:
    Mentions me in a postShares a post with me directlyComments on a post I createdComments on a post after I comment on it
    So really this feature will be standard for all Gmail users as they are required to set up a Google+ account now:

    http://marketingland.com/google-now-forcing-all-new-users-to-create-google-enabled-accounts-3912 

    and the boxes are pre-checked to receive post notifications.

  • joshma

    His point stands, though. If you received an email notification earlier, you will still receive the same email now. Only now the email is supercharged and interactive.

    The argument that Google has email notifications on by default is a red herring and detracts from the discussion.

  • http://www.facebook.com/ahmed.jjackson Ahmed Jjackson
  • shepiji

    Agreed My point still stands Greg.

    you stated :

    “However, this change appears seems to make Gmail overly busy as Google+ is simply invading the screen, and they don’t need to.”

    This feature doesn’t MAKE gmail overly busy. If you were receiving the alerts before, you are stil receiving alerts, just in a more useful way.

    That was a wrong statement, and actually your whole title is misleading and all it is linkbait.

    I expected more from marketing land. I hope you will be more upfront from now on, as I love most of the articles you guys write, as they are generally very informative.

    This however, has linkbait and lets jump on everyone else bandwagon written all over it.

    How about people start applauding google for actually coming with some innovative features, even if their social network is not doing as well (which I agree with it)

    I mean they are innovative enough that FB copied most of G+’s  features a few months ago.

    But once one of the “elite” bloggers starts making fun everyone else like to jump in or else they feel left out. It really is a shame, its like a club, everyone wants to be with the cool kids. 

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