A Plea For An End To Internet Partisanship

Google cofounder Sergey Brin suggested today that politicians elected tonight in the US elections should resign from their parties and act as independents. As a citizen of the internet, I couldn’t help but think I’d like to see the same thing happen among our internet rulers, the major internet companies.

So, to rewrite Brin’s request from that perspective:

It is ironic that whenever I have met with people from our major tech companies, they are invariably thoughtful, well-meaning people. And yet collectively, 90% of their effort seems to be focused on how to stick it to the other tech companies.

So my plea: please run your companies for the collective benefit of users and the internet, in the way you all so often suggest you want to. It is probably the biggest contribution you could make.

Quite seriously, I’ve met completely rational, thoughtful, well-meaning people at Google who nonetheless don’t prevent the company from sometimes acting in fiercely competitive ways toward other companies.

The same is true for other large internet companies, as well. Apple won’t work with Google; Twitter won’t work with Tumblr; Google won’t work with Microsoft; Facebook won’t work with Google.

I no more expect that partisanship will be abandoned in the tech world than I do in the political world. But if it does, perhaps a leader like Brin in the tech world might actually convince some on the political world to change.

Here’s a start. How about an official Google Voice app for Windows Phone? Microsoft is open to that bipartisanship, but to date, Google can’t muster the resources to make that happen, it seems.


Related Topics: Channel: Industry | Google: Business Issues | Top News


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • fjpoblam

    Heh, don’t hold yer breath, Danny. And don’t get blue in the face waiting for Google to renounce its proprietary bias in search results once it gains dominance in the SE market, either. (In other words, once Google gets elected President of Search, don’t expect Google to become other than a Googlecrat.)

  • http://twitter.com/ProvenCandidate Proven

    Thoughtful piece, Danny! Enjoyable read and some definite food for thought. Maybe we need some sort of Tech company Congress to balance out the big players.

  • http://www.facebook.com/jim.hassinger Jim Hassinger

    See how this bipartisanship fetish is a pie in the sky?

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!