Sign up to receive weekly insights on video advertising and trends.
A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter
It’s now been a full week since Instagram added video recording to its popular camera app, and it’s already had a dramatic impact on its main competitor:
Vine sharing on Twitter has tanked.
We can use Topsy’s free analytics tool to compare how many times Twitter users have shared instagram.com links versus vine.co links, and the chart isn’t pretty for Vine.
Vine sharing went into a nosedive on June 20, the day of Instagram’s announcement. Topsy shows there were almost 2.5 million Vine links shared on June 19, then a little more than 1.5 million on the 20th — a drop of almost 40 percent in one day.
Vine sharing on Twitter has continued to drop over the week since Instagram video rolled out. Yesterday saw less than 900,000 Vine links shared on Twitter — that’s about a 70 percent drop from the nearly three million links that were shared on June 15th.
Instagram hasn’t actually seen a huge uptick in Twitter sharing since its video launch. The number of shares over the past few days is similar to early- and mid-June. But Vine sharing is way down in the last week, back below Instagram after a short run that began when Vine shares passed Instagram back on June 8th.
Back on June 18th, a couple days before the Instagram video launch — which wasn’t much of a secret — Vine used its blog to promise “some exciting new parts of Vine” that are on the way. The post ended with Vine saying “it’s going to be a great summer.”
That may depend on Vine’s ability to get users shooting and sharing videos again, like they were before Instagram video came along.
Postscript: See our follow-up story which has more data from Topsy that further suggests Vine has had a dip due to Instagram Video but more important emphasizes that the Vine “win” over Instagram a few weeks ago only appears in the “influencer” data it shares with the public. More here: Topsy: Instagram Shares Easily Beat Vine On Twitter, Unless You’re Talking About “Influencers”