A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter

vine-instagram-200pxIt’s now been a full week since Instagram added video recording to its popular camera app, and it’s already had a dramatic impact on its main competitor:

Vine sharing on Twitter has tanked.

We can use Topsy’s free analytics tool to compare how many times Twitter users have shared instagram.com links versus vine.co links, and the chart isn’t pretty for Vine.

Vine sharing went into a nosedive on June 20, the day of Instagram’s announcement. Topsy shows there were almost 2.5 million Vine links shared on June 19, then a little more than 1.5 million on the 20th — a drop of almost 40 percent in one day.


Vine sharing on Twitter has continued to drop over the week since Instagram video rolled out. Yesterday saw less than 900,000 Vine links shared on Twitter — that’s about a 70 percent drop from the nearly three million links that were shared on June 15th.

Instagram hasn’t actually seen a huge uptick in Twitter sharing since its video launch. The number of shares over the past few days is similar to early- and mid-June. But Vine sharing is way down in the last week, back below Instagram after a short run that began when Vine shares passed Instagram back on June 8th.

Back on June 18th, a couple days before the Instagram video launch — which wasn’t much of a secret — Vine used its blog to promise “some exciting new parts of Vine” that are on the way. The post ended with Vine saying “it’s going to be a great summer.”

That may depend on Vine’s ability to get users shooting and sharing videos again, like they were before Instagram video came along.

Postscript: See our follow-up story which has more data from Topsy that further suggests Vine has had a dip due to Instagram Video but more important emphasizes that the Vine “win” over Instagram a few weeks ago only appears in the “influencer” data it shares with the public. More here: Topsy: Instagram Shares Easily Beat Vine On Twitter, Unless You’re Talking About “Influencers”

Related Topics: Channel: Video | Facebook | Facebook: Instagram | Social Media Marketing | Statistics | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Twitter: Vine | Video


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • rongraves

    Vine might well have tanked, but it’s clear from the graph that Instagram isn’t solely responsible.

  • http://www.koozai.com/ Lenka Istvanova

    Being honest I expected the Instagram Video to overtake Vine so it’s not such a surprise for me. I’ve downloaded and tried both of them and much prefer the Instagram Video – easy of use. However it will be interesting to see the stats again in a couple of weeks or so. Who knows there may be someone else joining the game.

  • http://www.timacheson.com/ Tim Acheson

    What was the effect on YouTube sharing on Facebook and Twitter?

  • http://www.keshkesh.com/ Takeshi Young

    Instagram: “Mission accomplished”

  • Trevor Jacobson

    seems like a simple solution – twitter should integrate vine videos into its functionality the way Instagram did. Insta didn’t have to painstakingly build a whole separate audience through another standalone app.

  • http://pop-pr.blogspot.com Jeremy Pepper

    Could it also be explained that that was the week for finals for those in the quarter system? Would also explain the flat line for IG.

    Anecdotal evidence, at best, that it’s Instagram at play.

  • Donald McIntyre

    This indicates at least one success for Facebook after so many failures lately (Facebook Home, Poke, Graph Search, etc.) it is interesting it is not actually the Facebook platform where they are achieving new success, but on Instagram which operates separately.

  • http://www.jonnyross.com/ Jonny Ross

    Could that be why twitter sent an email campaign out this morning advertising vine!!! I guess so!

  • remytennant

    Forgive the promo but I think this is highly relevant to readers. My company Piqora.com just launched best-in-class tumblr and Instagram analytics and the products are currently in FREE BETA. Watch promo video here: http://youtu.be/0Q1H-_LHSpk

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!