About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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It's your last chance to save £200 on MarTech

At MarTech Europe, you'll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks... and doing it right. Register for an All Access Pass by Friday and...



“Stop clicking around!” How Hilton's CMO rallied a 100-year-old company to No. 1

[caption id="attachment_192600" align="aligncenter" width="1920"] Hilton Amsterdam Airport Schiphol (c) 2016 HHonors[/caption] When we interviewed Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide, we couldn’t help but think in terms of “Magical Thinking and Heroic Action.” As the new marketing leader of...






The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital

[caption id="attachment_190778" align="aligncenter" width="1399"] GE Healthcare's US Life Sciences headquarters in Marlborough, Massachusetts, via the company's Instagram account.[/caption] In this look into how CMOs are transforming marketing organizations for the challenge of reaching people today, we spoke with Justin Steinman, CMO...


Don’t get duped by duplicate content: 8 quick checks for every SEO

You've probably heard the phrase "duplicate content" being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice -- but have you? Duplicate content is the equivalent of overdrawing your checking...


Amp up your skills with an SEO or SEM workshop

Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New...



Can digital kill the television star?

We all know digital video is leaving its mark on television, but the jury is still out as to just how significantly it's affected. TV still dominates in terms of viewership and ad spend, but data shows that consumer behaviors...



Influencer marketing: You’re doing it all wrong

Once upon a time, great brand strategists understood that one of the best ways to reach consumers was through the people they love and align with. At its core, it’s a great idea! Get leaders, celebrities or someone with an audience...


How social is revealing a new world for the travel industry

If you're beginning to see fewer and fewer vacation photos in your social streams, you're not alone. As the summer winds down, so does the busiest time of the year for travelers, airlines and hotels. But the season passing doesn’t mean...





From the Editor's Desk: Blab is dead; long live our new podcast!

There are probably countless articles on Marketing Land (and Search Engine Land) that encourage readers not to put all of their marketing eggs in one basket. And I know that message has been drilled home countless times over the years...