About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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LISTEN: SocialPro Conference Preview Podcast

Marketing Land's Social Media reporter Tim Peterson chats with special guest speakers from our SocialPro Conference happening in Seattle, Washington, Monday and Tuesday June 20-21st. Hear their insights on the current state of social media marketing and which platforms are...


New Podcast: Listen to Marketing Land Live via iTunes or Google Play

It's a pleasure to announce that our weekly live video show, Marketing Land Live, is now available as an audio-only podcast, too. You can subscribe to the Marketing Land Live via these iTunes and Google Play links: iTunes Google Play Podcasts What you're...



Marketing Land now offering Instant Articles on Facebook

[caption id="attachment_137334" align="aligncenter" width="1920"] Twin Design / Shutterstock.com[/caption] We're pleased to announce that Marketing Land is now offering our readers the ability to enjoy our content through the Facebook Instant Articles service. It was a bit of a slow start, as...



Twitter is testing carousel ads again, but a different type

A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours. Twitter’s latest carousel ad format lines...


How to harness the IoT of retail technology

Digitally connected brick-and-mortar retailers have gathered an enormous amount of data regarding their consumers' preferences via Internet of Things (IoT) hardware such as mobile devices, cameras, smart lightbulbs and beacons, but this data often remains underutilized without driving questions. The key...




[WATCH] ML Live #14: Google Home vs. Amazon Echo, Google I/O recap & more

Google's annual developer event, Google I/O, brought big news last week with the introduction of Google Home, a new device powered by what the company is calling the Google assistant. (Yes, lowercase "a.") Google Home will compete directly with Amazon's...


9 reasons you should attend SocialPro in Seattle this June

Are you a professional social media marketer focused on driving results for your company or clients? Then Marketing Land's SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the...




Mobile vs. desktop: Are you optimizing both experiences?

In March of 2015, the number of mobile-only users overtook desktop users, according to ComScore. This is a trend that will only become more pronounced over the next 10 years, as both business and personal users shift away from being...


Social Video Chart: Your at-a-glance guide to 7 major platforms

It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an enormously popular outlet for video marketers, but it's no longer the only one around. Facebook is regularly...


Instagram's carousel ads now support 60-second videos

[caption id="attachment_158755" align="alignnone" width="1920"] Twin Design / Shutterstock.com[/caption] Instagram is testing video ads in a carousel format and has a few major brands already lined up to give the product a try. According to a company release, Taco Bell, Airbnb, Macy's and...




Go ahead and swing at mobile, marketers -- even if you miss

Let's get something straight today that every major league baseball player already knows: It's impossible to hit a home run if you don't step up to the plate and take a decent swing at the ball. It sounds obvious, right? In order to smash it...