About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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SMX East early bird rates expire Saturday. Register now!

Search Engine Land's SMX East is only a month away! If you're looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no-brainer. Early bird rates expire Saturday --...


Check out my BIG SMX East Preview. Then register & save!

Search Engine Land's SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you're involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe...



Why every digital advertiser should demand transparency

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent”...



Visa's story: When digital transformation begs for organizational change

[caption id="attachment_187638" align="aligncenter" width="1502"] Visa Digital Skyline in downtown San Francisco for SuperBowl 50.[/caption] When you think of Visa, what comes to mind? Plastic credit cards? A hierarchical financial services culture? Think again. Visa has gone through tremendous change to meet consumers...


FTC slams 1-800-Contacts' reciprocal PPC bidding agreements with 14 competitors

[caption id="attachment_152556" align="aligncenter" width="1920"] Mark Van Scyoc / Shutterstock.com[/caption] The US Federal Trade Commission (FTC) announced that it was suing 1-800 Contacts for allegedly pursuing "anticompetitive agreements with rival online contact lens sellers that suppress competition in certain online search advertising...


Move over, phones. Cars are becoming the new mobile target for marketers.

[caption id="attachment_187471" align="alignnone" width="1200"] A StickerRide car "billboard," employing stickers and a targeted app.[/caption] You’re already accustomed to the fact that your smartphone and tablet are mobile targets for marketers. But the pieces are now moving into place to transform your other...





[WATCH] Marketing Land Live #20: Amazon Prime Day recap

Amazon's second Prime Day sales event is in the books and this year's was a commercial and critical success. The company reported its "biggest day ever" for orders, and avoided the #PrimeDayFail problems that plagued it in 2015. What did...


Back to school 2016: A shopping season for the books

It might be hard to believe, but July is in full swing, and the lazy hazy crazy days of summer are quickly slipping by. Before you know it, parents will be digging out supply checklists and making shopping plans for...


3 reasons why digital research is backwards

“Say that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was hearing things. Twenty years ago, I worked on several of this marketer’s iconic brands, and they were rigorous adherents to a dogmatic...



How Pokémon Go will level up local advertising

[caption id="attachment_162697" align="aligncenter" width="1920"] TK Kurikawa / Shutterstock.com[/caption] For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an incubation phase. Once the game developer, Niantic, focuses on a monetization strategy, Pokémon Go will...


Graphing trends can make you better at calling A/B tests

An A/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and advances our fortunes, or if it is a dog that lowers results. A purist will tell you...


A brief introduction to data visualization theory for marketers

I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us to spend a significant amount of time working with spreadsheets and looking at, analyzing and playing with...


Contribution margin: How to tell if your marketing makes cents

You may have heard the old one-liner, "We lose money on every sale, but we make it up in volume!" It sounds absurd. That's why it's a joke, right? But you'd be amazed how many businesses' marketing policies look a lot like...


Finding the right brushstrokes for Facebook’s Canvas

Facebook earlier this year launched its Canvas ad product, and let's face it -- it's pretty well done. In case you missed the fanfare, Canvas is a media-rich, full-screen mobile ad format in the Facebook app that has quick load...