About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Nominations wanted for our Naughty & Nice list

Santa has his own Naughty & Nice list, and we do, too. Yes, it's that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the...



Share your obsession with SEO & SEM as a team & score BIG at SMX West

Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions...


3 coupon affiliate myths it's time to stop blindly believing

It's often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other marketing channels earlier in the consumer journey. Nevertheless, shoppers now expect coupons and...


Simple steps to addressing your one-time buyer problem

After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing. Breathe a sigh of relief, but don't get too comfortable -- now it's time to tackle the next challenge: what...


How to market to developers without causing dis-content

Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white papers and other content for download. Fill out a form that asks for your name and email address to...


3 next-level Yelp tricks for business owners

I'm always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp's own videos about their product, to building detailed review analysis, to straight up asking...


The limitations of Facebook’s anti-discrimination policy and others like it

Under pressure from activists and lawmakers, Facebook moved recently to prohibit using its "Ethnic Affinities" targeting in conjunction with any advertising for housing, employment or credit opportunities. This update is aimed at curbing discrimination against minority groups which have historically...


Social media, the subscription economy and the new face of retail

If you're an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the US, shoppers spent more than $300 billion online, and their spending in the past quarter...


Why Google might not be able to stop "fake news"

Last week, Google pledged to fight "fake news" in its search results yet offered up no solutions to the problem. That's likely because Google has no easy fix. Google especially came under fire after it listed a site with incorrect "final"...


From looker to booker: How TripAdvisor's CMO helped steer a content company into an online retailer

[caption id="attachment_197804" align="aligncenter" width="1900"] © TripAdvisor[/caption] Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with achieving exponential growth in user reviews and visitors at TripAdvisor, driving a 400 percent increase in content collection and attracting 390 million monthly...




A great American underdog makes a comeback: CMO transforms Arby’s into a fast-food leader

[caption id="attachment_197229" align="aligncenter" width="1920"] Image credit: Arby's[/caption] You may have seen Arby’s recent initiatives, like the spontaneous Pharrell Arby’s hat, the Jon Stewart farewell, the Ving Rhames “We Have the Meats” and the daring Vegetarian Hotline. But before that, Arby's national...




From the Editor's Desk: How we work with outside contributors

I'm in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land -- the contributed columns. Who are these contributors? How are they chosen? What determines the topics covered?...


Don't miss MarTech Europe next week. Hope to see you there!

I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at...