About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Marketing Land

[WATCH] ML Live #14: Google Home vs. Amazon Echo, Google I/O recap & more

Google's annual developer event, Google I/O, brought big news last week with the introduction of Google Home, a new device powered by what the company is calling the Google assistant. (Yes, lowercase "a.") Google Home will compete directly with Amazon's...


9 reasons you should attend SocialPro in Seattle this June

Are you a professional social media marketer focused on driving results for your company or clients? Then Marketing Land's SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the...




Mobile vs. desktop: Are you optimizing both experiences?

In March of 2015, the number of mobile-only users overtook desktop users, according to ComScore. This is a trend that will only become more pronounced over the next 10 years, as both business and personal users shift away from being...


Social Video Chart: Your at-a-glance guide to 7 major platforms

It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an enormously popular outlet for video marketers, but it's no longer the only one around. Facebook is regularly...


Instagram's carousel ads now support 60-second videos

[caption id="attachment_158755" align="alignnone" width="1920"] Twin Design / Shutterstock.com[/caption] Instagram is testing video ads in a carousel format and has a few major brands already lined up to give the product a try. According to a company release, Taco Bell, Airbnb, Macy's and...




Go ahead and swing at mobile, marketers -- even if you miss

Let's get something straight today that every major league baseball player already knows: It's impossible to hit a home run if you don't step up to the plate and take a decent swing at the ball. It sounds obvious, right? In order to smash it...


Win a free ticket to SocialPro Conference 2016 in Seattle!

Ready to take your social media marketing to the next level? Enter now for an opportunity to attend SocialPro for free! SocialPro is the only social media marketing conference for professional-level paid, earned and owned social media tactics. You only...






Are longer tweets better tweets? We analyzed 4,700 tweets to find out

Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did?  To peek at how long tweets typically are, Marketing Land looked at 300 of the most popular brand, celebrity and media Twitter...


Data-driven storytelling: the intersection of numbers and narrative

Storytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our industry. Pundits use “storytelling” to refer to everything from anecdotes and case studies to persona-based marketing. To find a storytelling model that actually...


For agencies, losing is the best way to win

Psychologically, losing makes a much larger impact than winning. You’ll understand this firsthand if you spend a few minutes at a casino. You win $100 in blackjack, and you feel good, but not euphoric; a few minutes later, you lose it...



3 digital marketing pros sound off on upcoming Instagram algorithm

Author Robert C. Gallagher once said, “Change is inevitable -- except from a vending machine." In digital marketing, we know this all too well. We know that as soon as we get comfortable with a platform, and maybe even achieve a...