About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Understanding Consumers' Emotional Fingerprint: Why Sentiment Is Misleading

The most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often, marketers miss the boat by gauging success based on sentiment analysis, rather than emotional analysis. Where sentiment analysis groups all social...


Why True Programmatic TV Isn't Coming Just Yet

Considering how quickly programmatic ad buying has changed online advertising, it's perhaps not surprising that some are already predicting that it will soon disrupt TV advertising as well. To be sure, "programmatic" will one day gain a big foothold in TV,...


The Data-Driven Art Of Digital Marketing

I love tech and data. In fact, there is nothing I like more than utilizing data to make informed decisions. Magnetic (my employer) has run at least a hundred thousand campaigns, and we are accountable for every last one of...



"Heavy Martech" Usage Soars, Giving Tag Management A Big Boost

Watch out, marketers -- here comes "heavy martech." What else to call the stunning rise in technology use over the last three years? According to a new report by Econsultancy and Tealium (my employer which, full disclosure, offers tag management...


The Future Of Search For CPGs

Consumer packaged goods (CPG) companies are the pioneers of traditional advertising that created the TV, print and out-of-home ad. They invested in all the right places, focused on consumer insights, and were (and still are) experts at building brands that consumers love....



What On Earth Is Meerkat? And Why Should Brands Care?

The Internet loves shiny new toys. And at the moment the newest and shiniest has got to be Meerkat, which in only two weeks since launching has gone from obscure to nearly viral. Meerkat has pushed its way to popularity by...


Marketers' Balancing Act Between Value And Privacy

The White House Summit on Cybersecurity and Consumer Protection kicked off this past February with a research symposium hosted by Stanford University exploring questions about our cybersecurity future. The issue of privacy for the individual internet user was paramount in these...


The Content Battleground: Performance Above The Noise

In the battleground that is online content, brands compete for attention. This has paved the way for countless marketing technology providers to emerge on the scene that attempt to increase our share of that attention. Unfortunately, the majority of technology providers focus...



Snapchat Discover: The New Way To Access & Consume Media?

Time to keep an eye on Snapchat's "Discover." A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- and video-sharing service. More importantly (in my opinion),...



Kraft And Meredith Team Up On Native Ads In Email

[caption id="attachment_118238" align="aligncenter" width="800"] Native advertising featuring Kraft recipes were delivered in email newsletters from Recipe.com.[/caption] Meredith Corp. has long sold traditional banner ads in its millions-strong email newsletters. More recently, the publishing giant has been moving quickly in its embrace...


What Retail Marketers Can Learn From Dating Apps' Game Of Love

Dating apps are extremely successful at encouraging habitual use, and there's more at play than Maslow’s hierarchy of needs. Over the past decade, online dating has evolved from “best match” algorithms into match-making entertainment based on gamification frameworks. Gamification has been a...


A Marketer's Guide To Snapchat & How Brands Can Build Followers Through "Stories"

[caption id="attachment_104586" align="aligncenter" width="800"] 360b / Shutterstock.com[/caption] Don't understand why anyone uses Snapchat or how marketers can tap into it? I was with you until about two weeks ago. But the recent launch of Snapchat Discover is causing many to take another look....



The Easiest Way To Make Your Content Dominate On Social Media

Chances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline your content in a way that’s easily digestible, and you hit “publish.” Then… radio silence. One of the...