About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Are longer tweets better tweets? We analyzed 4,700 tweets to find out

Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did?  To peek at how long tweets typically are, Marketing Land looked at 300 of the most popular brand, celebrity and media Twitter...


Data-driven storytelling: the intersection of numbers and narrative

Storytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our industry. Pundits use “storytelling” to refer to everything from anecdotes and case studies to persona-based marketing. To find a storytelling model that actually...


For agencies, losing is the best way to win

Psychologically, losing makes a much larger impact than winning. You’ll understand this firsthand if you spend a few minutes at a casino. You win $100 in blackjack, and you feel good, but not euphoric; a few minutes later, you lose it...



3 digital marketing pros sound off on upcoming Instagram algorithm

Author Robert C. Gallagher once said, “Change is inevitable -- except from a vending machine." In digital marketing, we know this all too well. We know that as soon as we get comfortable with a platform, and maybe even achieve a...





Infographic: The 2016 Marketing Technology Landscape

The martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology Landscape that's been released in conjunction with the first day of Marketing Land's MarTech conference today. The landscape is shown at the top...


10 tactics for handling haters on Facebook

Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on social media. And when it’s on Facebook, the impact feels more intense, since it...


On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter

Birthday parties are usually happy affairs. Cakes, candles, balloons, maybe a clown. But don’t expect there to be much celebrating of Twitter’s 10th birthday along Wall Street. The social network’s stock price has fallen by more than 60 percent since last...



Tumblr looks to repair ad biz with blogless ads, sales team’s return

[caption id="attachment_96564" align="alignnone" width="800"] Alexander Supertramp / Shutterstock.com[/caption] Tumblr was supposed to speed up Marissa Mayer's turnaround of Yahoo when the portal announced it would acquire the social network for $1.1 billion in May 2013, 10 months after the former Google...



Your 6-point spring cleaning content marketing checklist

Spring is one of my favorite seasons. You see, I live in Phoenix, so spring in my mind is equal to 70-degree days, lots of sunshine and spring training. However, this year, we Arizonans are cursing the El Niño gods...