About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Marketing Land

5 tips for sending an email blast without getting blacklisted

Email blasts can be effective, but only when executed properly. When email blasts are mishandled, brands risk being blacklisted by Internet Service Providers (ISPs) like Google or Yahoo; recipients either mark the messages as spam or the messages don’t meet...


Survey: Snapchat is a fleeting hobby, and ads don't stick

A recent survey released by Fluent, a people-based marketing platform, may show Snapchat's peak coming to an end. The survey consisted of 3,327 adults over the age of 18 in early February with interesting results. Of importance was the possible fleeting impact...


How to keep your app users from dumping you

Rejection stinks -- especially after what you thought was a good first date. Yet in the world of marketing and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well...




YouTube's unskippable 30-second video ads will sunset next year

[caption id="attachment_196370" align="aligncenter" width="1920"] Twin Design / Shutterstock.com[/caption] YouTube has announced that it will no longer support 30-second video ads that users can't skip, starting next year. "We’re committed to providing a better ads experience for users online. As part of that, we’ve...




You’ll love the SMX West speaker lineup

Speakers make the conference. And with over 100 experts presenting, sharing and networking, you’re going to love meeting them at SMX West! Join us for three days of actionable tactics from SEO, SEM and conversion optimization experts. You’ll leave a more...


179 reasons to attend MarTech San Francisco - rates increase next week!

Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to...



See the MarTech Conference agenda now

MarTech returns to the San Francisco Hilton May 9–11. This year’s expanded edition features eight tracks on topics at the intersection of marketing and IT. This unique program blends advanced marketing, technology and management presentations, each designed to help you...


3 ways CMOs can win the hearts of customers -- and CEOs

This year, at least 30 percent of CEOs will fire their CMOs for not having the right skill set to successfully lead digital transformation. Now, that’s harsh. But let’s face it, digital has rocked our world. Technology has not only changed the...


Instagram’s web footprint surpassed Twitter’s in 2016

Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1 million sites based on their global traffic, including publishers, brands and e-commerce sites. At the start of 2016, Instagram...



How mobile marketers can prepare for when tragedy strikes

[caption id="attachment_162055" align="aligncenter" width="1920"] chrisdorney / Shutterstock.com[/caption] Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of tragic news of the losses of our childhood and teen heroes. Tragedies such as...





Act now: SMX West early bird rates expire next week

Join us at SMX West March 21–23 for three days of SEO and SEM tactics, growth hacks and strategies that will improve your search marketing performance immediately. Register now and save $200 off on-site rates. With an All Access Pass, here's what...