About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Marketing Land

Burger King's Call For A One-Day Truce With McDonald's Is Rebuffed

McDonald's didn't exactly decline Burger King's offer of a one-day truce and collaboration, but it didn't say yes, either. Yet the ensuing speculation and discussion the stunt has created has likely reached a higher volume than it would have if...


Need A Reason To Attend SMX East? Here Are 10.

SMX East is the largest gathering of search marketers of the year. Here are just a few of the reasons they flock to Manhattan… and why you should, too! 10) You're in charge. Choose from 50+ sessions on paid search, SEO, mobile search, social, analytics...


The Customer Experience Is Everyone’s Business

The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand creates for its customers is really all about evergreen engagement across all screens, senses, and, in many ways,...


Want To Speak At Marketing Land SocialPro? Here's How

The agenda for our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing) is live, and we've opened up our "speaking pitch" form for select sessions for the show, which will take place in Las Vegas November...


Follow The Leader: How Starbucks Is Dominating Mobile Commerce

If someone had told you 10 years ago that a coffee company out of Seattle would lead the mobile revolution, you probably would have laughed. While peddling coffee is hardly an Old World craft, it has become synonymous with low...


How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you -- every day, 24/7 -- on autopilot. Now, for the sake of full transparency, the methods you’re going to learn here today aren’t...


6 Neuromarketing Principles That Are Always True

Of all the scientific fields and developments that have been adopted by marketers, neuromarketing is one of the most fascinating and rapidly developing. The field of neuromarketing was first developed in the 1990s by psychologists at Harvard University, and it...


The 5 Content Strategy Shortcuts That Aren't Shortcuts At All

According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70 percent of them are doing so without first constructing a content strategy that addresses not just why, but how, they...


Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you, it should be. As digital marketers push the boundaries of delivering a truly...


Why You Should Quit Coding Emails

The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives trying to figure out why Gmail has absolutely destroyed their HTML, rather than working on the things that can...


5 Types Of People You Meet In Content Marketing

We already all know there are five people you meet in heaven, but seeing as we're not dead yet, let's keep it to earthlier realms for the time being -- like content marketing, for example! If you've been in the content...


YouTube 360-Degree Video Comes To TrueView Ads

Brands can now promote YouTube's relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree video uploads made with compatible 360-degree video cameras. The new TrueView ads can be viewed in Chrome and the YouTube app on Android and...



Welcome To Marketing Land's Holiday Retailer, 2015 Edition!

The last of the record-setting winter snow finally melted in Boston yesterday, and there are still 163 online shopping days left before the official end of the holiday gift-buying season. But this is no time for a summer sigh of relief. If...


Top 10 YouTube Ads In June: Arnold Schwarzenegger Prank Wins The No. 1 Spot

[caption id="attachment_100352" align="aligncenter" width="800"] Denys Prykhodov / Shutterstock.com[/caption] Last month's top video ad on YouTube was a spot from Omaze.com featuring Arnold Schwarzenegger. Aimed at raising funds for after-school programs, the video featured Schwarzenegger as The Terminator, pranking fans who thought...


12 Ways To Mine Your Own Mind For Content Ideas

Ever feel like you've said everything there is to say about your area of expertise? I've been in the web marketing industry since 1998 and have written thousands of blog posts, countless tweets, multiple ebooks and even published a full...


Twitter Sets Birthday Balloons As Bait To Reel In More Personal Data

Twitter wants to know your birthday, and it's bringing balloons to the party. The company rolled out a new feature Monday, giving users the ability to add their birthdates and share them on profiles. People who do will trigger a stream...


The Difference Between Content And Content Marketing

Increasingly, brands are making room for executive content roles within their organizational structure. I've been studying content roles in the enterprise for some time now, and realize there's an issue that's not yet been addressed. What's the difference between content and...


Twitter Brings Ad Campaign Management To iOS & Android Apps

Twitter has added a handy new feature to its mobile apps: the ability to monitor and adjust ad campaigns while you are on the go. As reported first The Next Web today, many users are seeing a new graph icon on...