About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Marketing Land

Facebook's F8: Everything you need to know [Podcast]

So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and what it means to you, your brand and/or your clients? You begin with the latest episode of...


Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters...


See who attends MarTech… and why you should too!

One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The...


Local search ranking factors: What's working in 2017 [Podcast]

So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge national chains with thousands of locations scattered across the country. Competition in local search is...



Take the MarTech survey: Is marketing art or science?

The phrase "art and science" of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d...



How to rule the App Store in 2017: 5 trends to use to your advantage

The Apple iTunes App Store has to evolve. The number of apps is growing exponentially, and user behaviors are constantly changing, making it critical for the App Store to adjust. Some of the products of this evolution are long-awaited features...


Is Snapchat's bubble about to burst?

Unless you’ve been living in a cave for the last six years, you’ll be well aware of Snapchat’s meteoric growth. Founded in 2011 by three students at Stanford University, in less than a decade it’s reached 161 million daily active...


The Path to CMO with Taco Bell's Marisa Thalberg [Podcast]

Taco Bell has become one of the most creative and respected big brands around. The company has run several unique and clever marketing campaigns and ideas in recent years -- several of which we've covered before. Marisa Thalberg took over as...


P&G’s Marc Pritchard calls for timeline on digital ad measurement audits

[caption id="attachment_211076" align="alignnone" width="1920"] Procter & Gamble's chief brand officer, Marc Pritchard.[/caption] When Marc Pritchard, the chief brand officer of one of the world's most powerful marketers, Procter & Gamble, speaks, the entire ad industry listens. In late January, Pritchard called for...



Join us for SMX Advanced! Register now & save $500.

The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics. Panel discussions and interactive Q&A sessions that solve the...


Why some brands are letting Amazon handle their e-commerce operations

[caption id="attachment_157888" align="alignnone" width="1920"] Julie Clopper / Shutterstock.com[/caption] By one estimate, nearly 40 cents of every dollar spent in the US on online purchases is spent on Amazon. Some 65 million Prime members spend an average $1,200 a year on Amazon....


Yes, I want to take care of your spam problem for you

It’s rare to find an easy way to significantly increase your conversion rate with a simple change. But today, I have just such a thing for you. Before I do, please click on the image below for me, so I can...


Search & social integration: Takeaways from SMX West

As someone playing a specialized role in an integrated agency, I am always looking for ways digital teams can complement each other and truly integrate to bring more success for clients and brands. Last week at SMX West, the integration...


The hype and reality of artificial intelligence [Podcast]

It's one of the hottest terms in marketing today: artificial intelligence (AI). It seems like almost everyone in the martech space is claiming to offer AI as part of their products and platforms, but behind the scenes there's not even...


Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!

[caption id="attachment_272116" align="alignright" width="400"] 10 years of SMX Advanced[/caption] For the past 10 years, search marketers have purchased every available seat for SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search...


MarTech beta rates expire this week - reserve your seat now

Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from...