About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

Marketing Land Quick Tour

Latest News About Marketing Land


Snapchat Discover: The New Way To Access & Consume Media?

Time to keep an eye on Snapchat's "Discover." A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- and video-sharing service. More importantly (in my opinion),...



Kraft And Meredith Team Up On Native Ads In Email

[caption id="attachment_118238" align="aligncenter" width="800"] Native advertising featuring Kraft recipes were delivered in email newsletters from Recipe.com.[/caption] Meredith Corp. has long sold traditional banner ads in its millions-strong email newsletters. More recently, the publishing giant has been moving quickly in its embrace...


What Retail Marketers Can Learn From Dating Apps' Game Of Love

Dating apps are extremely successful at encouraging habitual use, and there's more at play than Maslow’s hierarchy of needs. Over the past decade, online dating has evolved from “best match” algorithms into match-making entertainment based on gamification frameworks. Gamification has been a...


A Marketer's Guide To Snapchat & How Brands Can Build Followers Through "Stories"

[caption id="attachment_104586" align="aligncenter" width="800"] 360b / Shutterstock.com[/caption] Don't understand why anyone uses Snapchat or how marketers can tap into it? I was with you until about two weeks ago. But the recent launch of Snapchat Discover is causing many to take another look....



The Easiest Way To Make Your Content Dominate On Social Media

Chances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline your content in a way that’s easily digestible, and you hit “publish.” Then… radio silence. One of the...



Help Wanted: We're Hiring An Associate Features Editor

If you have journalism experience, love to edit and are familiar with the online marketing industry, we may have the perfect opportunity for you! The Marketing Land/Search Engine Land editorial team is growing again. We're now accepting applications for an Associate...




The Most Popular Social Media Marketing Columns Of The Year

Social Media Marketing may not be the digital marketing darling du jour, but that just means it's settling into the mix -- and becoming a workhorse that pulls with all of your other marketing initiatives. News about Google+ and the search...


2014's Top 10 Analytics & Marketing Columns On Marketing Land

Google's Analytics program, and specifically the migration to Universal Analytics, dominated the popular columns in our Analytics & Marketing column in 2014. But our readers also showed a lot of interest in the critically important topics of statistical significance, tag management...



Top 10 Display Advertising Columns Of 2014

Programmatic buying and mobile display are the trends driving the most change in the Display Advertising ecosystem these days, developments that fueled the popularity of the following contributed columns. In Marketing Land's virtual pages in 2014, our expert columnists offered information...


The Year's 10 Most Popular Content Marketing Columns

Content Marketing certainly wasn't invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the practice into their organizations, in part thanks to tips and learnings shared by our contributing columnists. From SEO to technology to imagery to distribution, the top...


2014 In Email Marketing Columns: Marketing Land's Top 10

Email is one of the most established forms of digital marketing, but that doesn't mean it's boring or stagnant. In fact, this year saw a lot of change in the business, as the major consumer ESPs adopted more stringent authentication...


The Best Of Marketing Land's Search Marketing Columns For 2014

Sure, we've got an entire site focused on Search Engine Marketing, but all digital marketers -- not just search-specific professionals -- could benefit from a greater understanding of search engine optimization and paid search ads. Our Search Marketing experts shared forward-looking musings...


10 Most Popular Marketing Strategies Columns For 2014

Tactical tips are well and good for folks with their boots on the ground, but CMOs and other marketing leaders need to think more strategically about how to deploy their resources. That's the idea behind our Marketing Strategies Column. In case...