About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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[WATCH] Marketing Land Live #20: Amazon Prime Day recap

Amazon's second Prime Day sales event is in the books and this year's was a commercial and critical success. The company reported its "biggest day ever" for orders, and avoided the #PrimeDayFail problems that plagued it in 2015. What did...


Back to school 2016: A shopping season for the books

It might be hard to believe, but July is in full swing, and the lazy hazy crazy days of summer are quickly slipping by. Before you know it, parents will be digging out supply checklists and making shopping plans for...


3 reasons why digital research is backwards

“Say that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was hearing things. Twenty years ago, I worked on several of this marketer’s iconic brands, and they were rigorous adherents to a dogmatic...



How Pokémon Go will level up local advertising

[caption id="attachment_162697" align="aligncenter" width="1920"] TK Kurikawa / Shutterstock.com[/caption] For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an incubation phase. Once the game developer, Niantic, focuses on a monetization strategy, Pokémon Go will...


Graphing trends can make you better at calling A/B tests

An A/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and advances our fortunes, or if it is a dog that lowers results. A purist will tell you...


A brief introduction to data visualization theory for marketers

I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us to spend a significant amount of time working with spreadsheets and looking at, analyzing and playing with...


Contribution margin: How to tell if your marketing makes cents

You may have heard the old one-liner, "We lose money on every sale, but we make it up in volume!" It sounds absurd. That's why it's a joke, right? But you'd be amazed how many businesses' marketing policies look a lot like...


Finding the right brushstrokes for Facebook’s Canvas

Facebook earlier this year launched its Canvas ad product, and let's face it -- it's pretty well done. In case you missed the fanfare, Canvas is a media-rich, full-screen mobile ad format in the Facebook app that has quick load...





LISTEN: SocialPro Conference Preview Podcast

Marketing Land's Social Media reporter Tim Peterson chats with special guest speakers from our SocialPro Conference happening in Seattle, Washington, Monday and Tuesday June 20-21st. Hear their insights on the current state of social media marketing and which platforms are...


New Podcast: Listen to Marketing Land Live via iTunes or Google Play

It's a pleasure to announce that our weekly live video show, Marketing Land Live, is now available as an audio-only podcast, too. You can subscribe to the Marketing Land Live via these iTunes and Google Play links: iTunes Google Play Podcasts What you're...



Marketing Land now offering Instant Articles on Facebook

[caption id="attachment_137334" align="aligncenter" width="1920"] Twin Design / Shutterstock.com[/caption] We're pleased to announce that Marketing Land is now offering our readers the ability to enjoy our content through the Facebook Instant Articles service. It was a bit of a slow start, as...



Twitter is testing carousel ads again, but a different type

A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours. Twitter’s latest carousel ad format lines...


How to harness the IoT of retail technology

Digitally connected brick-and-mortar retailers have gathered an enormous amount of data regarding their consumers' preferences via Internet of Things (IoT) hardware such as mobile devices, cameras, smart lightbulbs and beacons, but this data often remains underutilized without driving questions. The key...