About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Marketing Land


Squeeze More Opens And Clicks From Your Broadcast Emails

If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a one-size-fits-all email can be an effective weapon in your marketing arsenal (occasionally), it’s important that you also aim...


Want To Win Fights With Your Web Designer? Use These CRO Tactics

Normally, I’m a pretty peaceful person. But sometimes there are things worth fighting for. When conversion optimization faces off with other forces in the digital marketing world, sparks will fly. As conversion rate optimization pros (CROs), we need to understand that we...


Copie Editor Wantd, Applie Within

Do you cringe when you see a typo in a headline? When you see “ecommerce” instead of “e-commerce,” does it drive you crazy? Do you write comments on posts pointing out grammatical errors in the text? Well, here’s your big chance...


8 Marketing Plan Differentiators That Will Make Your Strategy Pop

As a marketer, I know there can be a lot of pressure to make your business stand out from the competition. Each year the process of creating a marketing plan becomes more difficult as the online and offline marketing channels...


1, 2, 3... Smile! Say Hi To Marketing Land On Instagram

Greetings, marketing friend-o, so nice to see you! It's always nice to see you, whether it’s here, or on Facebook, Twitter, Google+, LinkedIn – the usual social media suspects. But did you know that Marketing Land is on Instagram? Yeah,...


Digital Talent Optimization: The Development Of The Hybrid Marketer

For years, digital marketing disciplines have been converging -- that’s not news. But what is notable is the evolution of distinct multi-channel skill sets that marketers have developed. These skills sets are composed of knowledge in groups of channels that commonly...



Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History

A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the old-fashioned way: with textual approaches founded on tried-and-true copywriting methods. What’s the best length for a subject line? Which headlines are...


How To Turn Data Into Dollars: 3 Stages To Activate Your Data

The digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also have to recognize that this new era of data and analytics represents what...



Send Out An "S.O.S." to Improve Your Database Email Marketing

If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward your database of both customers and prospects. But did you know you can also use your email database...


Key Traits Employers Look For In Upcoming Marketing Stars

Since 2015 is the year Millennials will overtake Baby Boomers as the nation's largest living generation, one would assume that you'd have a steady stream of fresh-faced candidates ready to be your next marketing star. Unfortunately, it’s not that easy. Although competition for marketing...


What Is Blogger Outreach & How Do I Do It?

Social media marketing has evolved substantially since it first became mainstream. As social media has achieved a critical mass, a lot of what was done before -- such as broadcasting the same message to your entire audience -- has become less...



3 Refreshing Ways To Look At Marketing Analytics

My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video, I thought I would return to a more motivational topic for this column. Sharing on these very important...


Was Hostess' #OpeningDay Tweet A Social Media Slam Dunk?

When is a social media flub not a mistake? When it's on purpose. Hostess Snacks jumped into baseball's Opening Day Twitter fray with a tweet that at first glance seemed like a major league gaff: including "TOUCHDOWN" in an image celebrating...


Why B2C Ad Metrics Are Ruining Your B2B Campaigns

Every week, we get an automated email from one of display ad vendors with this subject line, "Rachel, you could get more clicks by increasing your budget." Well, you don’t say! What bothers me about this email is that they're not...