About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Marketing Land

MarTech Rates Increase Saturday. Save $350 -- Register Now!

Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! Attend for: Sessions, panels and keynotes featuring senior-level marketers who are driving the organizational changes necessary for their companies...



Content Creation Swipe Files: Inspiration, Tools & Organization

Let’s start with a story... You sit down to create a piece of content for your upcoming blog, and you draw a blank. You stare at the blinking cursor of doom, unable to fathom how you’ll come out of this creative...



Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016

Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often. The statistics are from our fifth annual Hashtag Bowl count of...



Marketing Land’s SocialPro Coming To Seattle This June; Registration Open

Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard-core social media practitioners for cutting-edge paid, earned and...


The War On Bots: No Time For Doom & Gloom

Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put out its annual study on digital bot fraud, which estimated a $7.2 billion loss for advertisers. This report marked an...



Content Marketing And Targeting Fallacies

When I conducted a substantive survey of marketers and asked them what their biggest content marketing needs were, two responses tied for first place. The first was measurement, which I've written about extensively, both here and in subsequent research. The other...


The Whole Nine Yards: What The NFL Can Teach Marketers About Brand Engagement

[caption id="attachment_114177" align="aligncenter" width="800"] dean bertoncelj / Shutterstock.com[/caption] The pure unbridled energy that comes from watching your team score the winning touchdown now extends far past your home team’s stadium walls, thanks to social media. Whether you’re sitting on the sidelines, camped...


Yesmail Report: Email Marketers Need To Walk Before They Can Run

Email marketers have big ambitions for leveraging this popular channel -- but many still have a long ways to go. That’s the key takeaway in a new report from Yesmail, out today. Entitled “The 2016 Yesmail Channel Report,” it is the...


Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon

Super Bowl advertising season is underway, and Marketing Land is back with the fifth annual #Hashtag Bowl -- our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and...


The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015

From the death (again) of Google+ to social media advertising and mobile business apps, Marketing Land's most popular columns of the year spanned a wide range of tactics and strategies. One phenomenon that rose to the top of readers' minds in 2015...


Engagement Galore: Marketing Land's Most Social Stories Of 2015

Welcome back to our annual year-in-review coverage! Over the past few weeks, we have been revisiting popular stories from 2015 as we prepare our newsroom for a New Year. A lot has changed over the past 12 months, that's...


From Likes To Tweets: Our Top Social Media Marketing Columns Of 2015

Social media marketing is a fussy and ever-evolving beast. New platforms are continually arising, while others lose their luster and fade into obscurity. In 2015, nowhere was that more evident than with Google+, which went from a "ghost town" to the...


Email Marketing In 2015: The Most Popular Columns Of The Year

The most venerable discipline in online marketing, email, continued to grow and develop in 2015 -- experiencing change in part because the growth of mobile has made email an "anywhere, anytime" platform. The columns that interested Marketing Land's readers most in...


A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015

As more consumers turn to their mobile devices as their primary way to interact, entertain and consume, there's no question that mobile is the future of marketing. But that message hit home even harder this year, with Google's official announcement...



Up Close With Programmatic: The Year's 10 Most Popular Display Columns

Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display advertising landscape this year. More and more brands latched onto programmatic advertising as a way to maximize their return on...