About Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Marketing Land

Twitter Brings Ad Campaign Management To iOS & Android Apps

Twitter has added a handy new feature to its mobile apps: the ability to monitor and adjust ad campaigns while you are on the go. As reported first The Next Web today, many users are seeing a new graph icon on...



Beardbrand: Facebook Is Frustrating, But We May Shift Our AdWords Budget There

[caption id="attachment_133576" align="aligncenter" width="800"] Beardbrand co-founder Eric Bandholz. Photo credit: Todd White[/caption] Beardbrand seems like a perfect candidate to be a Facebook marketing success story. An evangelist for the bearded lifestyle, Beardbrand produces a steady stream of quality content aimed at men...


5 Reasons Marketers Fail With Data

In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact" study by IDG Connect, nearly half of respondents are still finding it difficult to draw insights from data. And at the turn of the 20th century, marketing pioneer John Wanamaker...



Less Than 1/3 Of The World's Top CMOs Are Active On Twitter

Brands may talk a big game when it comes to being social, but it turns out very few of the CMOs from the world's top companies are on Twitter. In an attempt to find which of the world's biggest brands have...



Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms

Online video is … so hot right now. And with apologies to Ben Stiller and the Zoolander crew, it’s not likely to cool off anytime soon. The metrics are staggering: Facebook regularly touts its 4 billion daily views, Snapchat says it...


Facebook Is Testing Reviews From Restaurant Critics In Search & On Pages

Facebook is testing a feature that will display reviews by professional restaurant critics on Facebook Pages. Starting today, when people look for certain U.S. restaurants on Facebook, critics' reviews will show up along with starred reviews from friends and other...



Squeeze More Opens And Clicks From Your Broadcast Emails

If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a one-size-fits-all email can be an effective weapon in your marketing arsenal (occasionally), it’s important that you also aim...


Want To Win Fights With Your Web Designer? Use These CRO Tactics

Normally, I’m a pretty peaceful person. But sometimes there are things worth fighting for. When conversion optimization faces off with other forces in the digital marketing world, sparks will fly. As conversion rate optimization pros (CROs), we need to understand that we...


Copie Editor Wantd, Applie Within

Do you cringe when you see a typo in a headline? When you see “ecommerce” instead of “e-commerce,” does it drive you crazy? Do you write comments on posts pointing out grammatical errors in the text? Well, here’s your big chance...


8 Marketing Plan Differentiators That Will Make Your Strategy Pop

As a marketer, I know there can be a lot of pressure to make your business stand out from the competition. Each year the process of creating a marketing plan becomes more difficult as the online and offline marketing channels...


1, 2, 3... Smile! Say Hi To Marketing Land On Instagram

Greetings, marketing friend-o, so nice to see you! It's always nice to see you, whether it’s here, or on Facebook, Twitter, Google+, LinkedIn – the usual social media suspects. But did you know that Marketing Land is on Instagram? Yeah,...


Digital Talent Optimization: The Development Of The Hybrid Marketer

For years, digital marketing disciplines have been converging -- that’s not news. But what is notable is the evolution of distinct multi-channel skill sets that marketers have developed. These skills sets are composed of knowledge in groups of channels that commonly...



Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History

A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the old-fashioned way: with textual approaches founded on tried-and-true copywriting methods. What’s the best length for a subject line? Which headlines are...


How To Turn Data Into Dollars: 3 Stages To Activate Your Data

The digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also have to recognize that this new era of data and analytics represents what...