Ace Metrix Awards P&G Gold Medal As Top Brand At Sochi Olympics

Ace Metrix logoTelevision ad analytics firm Ace Metrix has awarded Proctor and Gamble a gold medal for being the most effective brand sponsor to date at this year’s Sochi Olympics.

With an Ace Score of 622, P&G’s ‘Thank You Mom’ campaign helped the brand beat Febreze, which was awarded a Silver Medal for a series of ads promoting its Bounty, Crest, Dawn, DayQuil, NyQuil and Oral-B ads. United Airlines won the Bronze medal for its patriotic-inspired ads.

Ace Scores measure an ad’s creative effectiveness based on viewer response, using eight separate attributes: Persuasion, Likeability, Information, Attention, Change, Relevance, Desire and Watchability, .

“The data behind the scores also tells us that P&G was able to effectively take action based on what they learned in 2012 and build upon its engaging, well-executed ‘Thank You Mom’ campaign as well as extend those lessons into the creative for its individual brands,” said Ace Metrix CEO Peter Daboll in a release announcing brand scores.

The analytics firm also scored the ten most effect ads from this year’s Sochi Olympic sponsors, with P&G taking the top three spots.

Ace Metrix Most Effective Ads by Olympic Sponsors

Ace Metrix Top 10 Olympic Sponsors

Ace Metrix noted that Chobani and Coca-Cola, brands that performed well during the 2012 Summer Olympics in London, have “Underwhelmed audiences and underperformed with respect to their category and brand averages.”

Related Topics: Branding | Channel: Consumer | Statistics: Popularity & Usage | Video

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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