Live Blog: Ad Agencies As Content Creators

If content marketing is the new advertising, then advertising agencies are the new content creators. So how’s the content creation process going?

“Content marketing is becoming the future of advertising,” attendees at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies – were told today by Bloomberg Media Group CEO Justin Smith.

As an appropriate follow-up to his comment, the “Agencies as Content Creators” panel looks at how agencies are creating more than advertising online, through mobile and social.

At least, that’s the promise. We’ll see as the sessions gets underway. Speaking on the panel will be:

  • Joel Idelson, EVP, Branded Entertainment, Allen & Gerritsen
  • Peter Tortorici, CEO, GroupM Entertainment Global
  • Barney Goldberg (added belatedly, I’ll update info as I get it, might be from INNOCEAN USA)
  • Joseph Assad, Chief Operating Officer, PMK●BNC
  • Rob Schwartz, Global Creative President, TBWA\Worldwide (Moderator)

The live blog is below:

Related Topics: Channel: Content Marketing | Live Blogging


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Kevin Anchi

    If content marketing is the future then it should be renamed as research marketing, cause research and inovation is the only thing going to make any article stand alone in the crowed of articles

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