Live Blog: Ad Agencies As Content Creators

If content marketing is the new advertising, then advertising agencies are the new content creators. So how’s the content creation process going? “Content marketing is becoming the future of advertising,” attendees at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies — were told today by Bloomberg Media Group CEO Justin Smith. As […]

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If content marketing is the new advertising, then advertising agencies are the new content creators. So how’s the content creation process going?

“Content marketing is becoming the future of advertising,” attendees at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies — were told today by Bloomberg Media Group CEO Justin Smith.

As an appropriate follow-up to his comment, the “Agencies as Content Creators” panel looks at how agencies are creating more than advertising online, through mobile and social.

At least, that’s the promise. We’ll see as the sessions gets underway. Speaking on the panel will be:

  • Joel Idelson, EVP, Branded Entertainment, Allen & Gerritsen
  • Peter Tortorici, CEO, GroupM Entertainment Global
  • Barney Goldberg (added belatedly, I’ll update info as I get it, might be from INNOCEAN USA)
  • Joseph Assad, Chief Operating Officer, PMK●BNC
  • Rob Schwartz, Global Creative President, TBWA\Worldwide (Moderator)

The live blog is below:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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