With More Than 14 Million Domains On Board, AddThis Launches Expanded Set Of Social Plugins

addthis-iconAddThis, a provider of social sharing buttons, says it now has more than 14 million domains in its publisher network and reaches more than 1.3 billion web users per month.

For comparison, ShareThis says it has 1.3 million publishers in its network and Shareaholic says it has more than 200,000 websites using its tools.

AddThis’ numbers are impressive, and the company hopes to expand its footprint with a new set of social plugins that go beyond simple content sharing announced this morning. The plugins include a Follow tool, Welcome tool and a Trending Content tool. Here’s how AddThis describes each:

Follow Tool: Follow buttons can be placed with content on site to allow users to become fans, followers or subscribers in one click.

Trending Content Tool: The Trending Content tool uses a content feed API to continuously promote a brand’s top content in real time on their site, in newsletters or on social channels.

Welcome Tool: The Welcome tool allows publishers to optimize an incoming user’s experience by welcoming them with a personalized greeting and call-to-action.

AddThis also says it’s expanding its existing Analytics tool to include data on which content is generating the most fans/followers, and which content is being copied/pasted most often.

There’s also change at the corporate level: The company — which was formerly known as Clearspring — is consolidating its activities under the AddThis name.

Related Topics: Channel: Strategy | Marketing Tools: Social Media | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://twitter.com/meattle Jay Meattle


    Thanks so much for mentioning Shareaholic!  I’d be curious how many *active* publishers are using AddThis and ShareThis in a given month.  Shareaholic always reports what really matters at the end of the day ie. actives staying away from the obvious vanity metrics.Jay

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