Adobe AdLens Integrated With Adobe SiteCatalyst
Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps you with digital strategies and marketing initiatives.
By incorporating SiteCatalyst into AdLens, data sets can be used for ad optimization, custom analysis and reporting in real-time. With simple deployment, SiteCatalyst customers can now achieve media optimization gains and get a complete view of how their digital ads are performing. This native integration allows SiteCatalyst customers to quickly deploy AdLens with minimal effort and no manual integration or cumbersome data feeds.
(Some images used under license from Shutterstock.com.)
Analytics news and expert advice every Thursday.